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Irvine Micropreneur Program Announces Powerful March Line-up

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Irvine Chamber of Commerce Free Weekly Webinar Provides Valuable Insight on Marketing for Small Businesses

IRVINE, Calif., March 8, 2011 /PRNewswire/ — The Irvine Micropreneur Program presented by the Irvine Chamber of Commerce (ICC) discusses and solves the needs of small businesses. The program hosted by Robert Coleman, President of the Pacific Venture Club, is designed to teach entrepreneurs and small business owners how to raise capital, market their products, develop new business opportunities, manage finances, plan for greater prosperity, and how to use social media to grow their business by participating in online presentations hosted by experts from many fields. The webinars are available for all to attend for free.

“The world of marketing has been turned upside down. As we move forward into the next three years, and more things move online and into social media, these workshops will help small businesses remain at the forefront of technological evolution,” says Christopher Lynch, VP of Business & Economic Development at the Irvine Chamber of Commerce. Host Robert Coleman adds, “Micropreneurs can often change their fortunes literally overnight by learning the one piece of information that they were missing in their business process.”

Since the Irvine Micropreneur Program launched in September of 2010, the weekly webinar series has steadily gained popularity and has seen an increase in viewership of almost 40% since its launch.

The Irvine Micropreneur Program March Line-Up:

March 10 – How To Conduct Marketing Research – Every business needs to be able to assess the interest of customers for product and service offerings. Guest presenter Amy Siadak is the President of House of Marketing Research and an expert at conducting marketing studies and research.

March 17 – From Idea to Market: A True Story – LulyBoo began with an idea CEO Pazit Ben Ezril had about how to help babies sleep better when they were being carried around by their mothers. From there, Pazit followed through with her idea, designed it, got it manufactured overseas, and then received orders from major companies selling products for babies.

March 24 – How to Locate Investors for Your Business – If you are an entrepreneur interested in raising money for your company, this is a must-attend webinar for you! Host Robert Coleman will describe a specific system that you can use to help locate investors for any type of business.

March 31 – Search Engine Optimization and Social Media Best Practices for 2011 – Jennifer Grappone and Gradiva Couzin are co-authors of the Book “Search Engine Optimization: An Hour a Day.” Jennifer and Gradiva will discuss techniques any entrepreneur can use to increase search engine visibility, increase web traffic and sales, and improve your company’s presence in social media venues.

The Free Micropreneur Webinars are scheduled for every Thursday, 12:00 p.m. to 1:00 p.m. and will feature a different topic every week. To learn more about the Irvine Micropreneur Program visit:, or contact Victor DiCarlo at (949)660-9112 ext. 128 for more information.

About the Irvine Chamber of Commerce

The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County representing hundreds of local businesses. The Chamber’s mission is to promote an economic climate that strengthens the competitiveness of local businesses, while offering members a wide range of benefits, services, programs and information. The Irvine Chamber is one of only 250 Chambers in the U.S. who meet the requirements for accreditation by the U.S. Chamber. For more information, please call 949-660-9112, or visit


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