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SDL Hosts Return-On-Engagement Summit to Share Best Practices for Global Customer Engagement in the Digital World

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WHAT : SDL (LSE: SDL) the leading provider of Global Information Management solutions, and partners Sapient and Siteworx will host two Return-On-Engagement Summits to discuss ways to optimize customer engagement within the rapidly changing multi-channel and mobile landscape.
Robert Carroll, CMO, North America, of SDL Web Content Management Solutions, will join Brian Solis, a prominent thought leader in new media, to discuss new strategies and best practices to maximize customer interaction in our ever changing anywhere, anytime world. Challenges and opportunities to be addressed include:
  • Engaging with your audience anywhere, anytime and via any device.
  • Enabling your brand value to cut through the communication noise to connect in a meaningful way with your audience.
  • Leveraging a Pervasive Engagement Management strategy to unify your customer touch and channel efforts.
  • Developing personalized, interactive, lifelong relationships with customers.
WHO :Robert Carroll, CMO, North America, of SDL, who has more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies in the software, media, online publishing, and software-as-a-service industries.
Brian Solis, principal at Altimeter Group, a research-based advisory firm, and author of the acclaimed book Engage! The Complete Guide for Brands and Business to Build, Cultivate and Measure Success in the New Web .
WHEN : Wednesday, March 23, 2011 from 3 p.m. to 7 p.m. EDT in Boston
Thursday, March 24, 2011 from 3 p.m. to 7 p.m. EDT in New York City
WHERE: To register for the Boston event, visit
To register for the New York City event, visit

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels. SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points. Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information visit,


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