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StoryCrafting for Communicators is IABC February Lunch/Workshop Topic

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Get Practical Advice from Paul Furiga for Telling Your Business Story Through Today’s Media

CLEVELAND, Jan. 18, 2011 /PRNewswire/ — Every business has a story to tell. Learn powerful techniques for bringing plot, roles and other storytelling elements to business communications from master storyteller Paul Furiga of WordWrite Communications at IABC Cleveland’s February lunch meeting and hands-on workshop. Return to your office with tangible direction for where, when and how to tell your organization’s unique true story through both traditional and social media.

Open to members and non-members, the event is scheduled for Thursday, February 17th at The City Club of Cleveland. Networking, lunch and lessons in storytelling will take place from 11:30 am to 1:15 pm. A hands-on workshop on adapting your story for social media will follow from 1:30 pm to 2:30 pm.

The luncheon lecture and accompanying workshop will help communicators use age-old techniques to powerfully share authentic stories so they resonate with those who need to hear them. It is ideal for anyone with responsibility for content creation, messaging, business speaking, corporate visioning or communications management. Don’t miss the chance to learn how to reach internal and external audiences with your message using today’s most important media platforms, from websites to YouTube.

The cost is $45 for members, $60 non-members, and $20 for students and IABC members who are currently in transition between professional employment opportunities. Register for this event online at www.iabccleveland.com or by calling 216.226.7013.

Furiga’s StoryCrafting process is adapted to deliver business results for professional communicators. WordWrite Communications, LLC specializes in crisis, employee, executive, news media and social media communications with particular expertise in health care, manufacturing and technology. The company’s clients range from small start-ups to Fortune 500 global firms. For more information on WordWrite, visit http://www.wordwritepr.com.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 135 members who support the highest professional standards of communication and drive innovation in the communication field. Visit www.iabccleveland.com.

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