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Tory Johnson, CEO of Women For Hire, Launches Spark & Hustle National Tour

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Conferences Motivate Entrepreneurs to Turn Passion to Profit

NEW YORK, Jan. 13, 2011 /PRNewswire/ — No barriers – just results. That’s the focus of Spark & Hustle, a new series of small business conferences for current and aspiring entrepreneurs launching next month in eight cities across the U.S. Spark & Hustle teaches those in small business how to go from concept to cash – right now.

“More and more entrepreneurs come to me – at my career expos, responding to my TV segments, online, in the street – for help starting or growing a business,” says Spark & Hustle creator Tory Johnson. “They have great ideas and they’re good at what they do – they’ve got the spark. What they’re missing is the hustle, which means taking the best actions to make great things happen quickly.”

Through keynotes, panel discussions, candid Q&A, and exercises, each Spark & Hustle conference covers branding, marketing, social media, pricing for profit, product manufacturing and distribution, developing profitable collaborations, identifying multiple revenue streams, franchising, selling successfully, and more to increase the bottom line.

The intensive program, hosted by Johnson and sponsored nationally by SurePayroll and Mass Mutual, delivers actionable takeaways that enable participants to make more money now. No fluff or gimmicks and unlike most conferences, absolutely no selling from the stage. Just three days of solid presentations from more than two dozen speakers and experts –  most of whom are women –  who have successfully built their own businesses and brands.

Among the phenomenal experts joining Johnson at the conferences include: social media superstar Gary Vaynerchuk ; Make Mine a Million’s Nell Merlino ; QVC cosmetics queen Laura Geller ; founder of Seeking Sitters franchise Adrienne Kallweit ; branding guru Samantha Ettus ; maternity designer Liz Lange ;  Stella & Dot’s Jessica Herrin ; Judge Glenda Hatchett ; Dove Real Beauty Ambassador Jess Weiner ; #1 New York Times bestselling-author Gretchen Rubin ; and Just Between Friends franchise founder Shannon Wilburn .

Cities on the Spark & Hustle national tour include: Los Angeles (Feb 3-5); Tulsa (Feb 10-12); New York (March 10-12); Dallas (March 24-26); Chicago (April 7-9); Boston (May 12-14); Orlando (May 19-21); Atlanta (July 21-23).

Scholarships: The Jack and Julie Nadel Entrepreneurial Fellowship Program for Spark & Hustle provides scholarship assistance for qualified participants to attend.

Tory Johnson founded Women For Hire, a New York-based women’s recruiting and career expo company, 12 years ago after being suddenly fired from a communications job she loved. She has since grown Women For Hire into a multi-million dollar firm and has helped connect thousands of professional women to launch and advance their careers. Johnson is a New York Times bestselling author and the workplace contributor on ABC’s Good Morning America, where she’s a favorite among millions of viewers who appreciate her candid, no-nonsense advice.

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