As part of its AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program, Amway has donated more than $260,000 in product to NBC’s TODAY Show Toy Drive via a direct selling industry effort to provide holiday gifts for thousands of children nationwide. Amway’s gift includes games, fragrances and jewelry, items aimed at teen and pre-teens – one of the groups often forgotten during holiday giving drives. Amway’s donation is being shipped to approximately 15 non-profit organizations across the country for delivery to disadvantaged children and families, providing in many cases the only gifts some children and teens may receive this holiday season.
This donation is an extension of Amway’s efforts to improve the well being of children around the world through its AMWAY ONE BY ONE campaign. It also demonstrates Amway’s support of the United States Direct Selling Association, whose member companies combined donation totals more than $16.5 million in products and cash to the TODAY Show Toy Drive this year, and more than $70 million in cash and merchandise over the past seven years.
“Amway, our employees and Independent Business Owners are proud to support the TODAY Show Toy Drive again this year,” says Jori Hartwig, Vice President of Marketing for Amway North America. “Since 2003, Amway Independent Business Owners and employee volunteers have contributed more than 1.3 million hours and more than $112 million to help children worldwide. We hope the gifts donated to the TODAY Show Toy Drive brighten the holiday season for children and their families here in North America.”
In addition to supporting the TODAY Show Toy Drive, Amway in North America serves as a sponsor of Boys & Girls Clubs of America, Easter Seals, and the U.S. Dream Academy through the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN program.
Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE® food supplements, herbals and vitamins and ARTISTRY® skin care and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities and generous sharing with the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN program.
About the Amway One by One Campaign for Children
The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN program builds local relationships that result in global impact. Through AMWAY ONE BY ONE programs, Amway, its employees and distributors support hundreds of nonprofit organizations in more than 50 countries working to address the full spectrum of children’s needs. Since 2003, the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN has donated more than $112 million to children’s causes. Our employees and Business Owners have spent over 1.3 million hours volunteering to make life better for children around the world.
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