Keen not to limit their exposure to only on-line channels, Cruise Amour made the decision in November 2010 to develop a network of local cruise advisors, each equipped to reach out to customers who are perhaps less comfortable booking on-line.
Despite tough economic times and the Christmas disruption, Cruise Amour has already recruited and trained four franchisees, with another three due to launch by the end of the month.
When asked if it had been difficult to recruit franchisees in an increasingly competitive market place, managing director Tim Hurrell said: “We’ve worked hard to ensure our franchise offering is truly unique and offers our franchisees a wealth of tools and resources that give them a strong competitive advantage. The rapid growth of our network is testament to this.”
Cruise Amour’s franchise packages start from 5,999 pounds Sterling for the Home Worker option rising to 8,999 pounds for the Local Business package which includes a local marketing exclusivity to the franchisee’s chosen geographic area. Franchisees can expect to make 25k pounds – 85k pounds net profit each year operating either on a part-time or full-time basis.
Hurrell continued: “The decision to start a national network of local cruise advisors was two fold. First and foremost we wanted to expand into off-line markets but we also recognised that we could reduce the load on our head office call centre by passing off-line enquiries to the network. This in turn ensures a regular supply of business to our franchisees helping them grow their business quickly whilst at the same time reducing their investment risk.”
Portsmouth South franchisee, Rosalind Jones added: “After evaluating the different franchises out there, I selected Cruise Amour as I was impressed with their professionalism and felt confident that the support they offer would help me get my business off to the best start possible. I found the initial training very helpful and am reassured to know that help is just a phone call away.”
Full details of Cruise Amour’s franchise packages can be found on their franchise website.
About Cruise Amour:
Cruise Amour is part of the Freedom Travel Group a subsidiary of Co-operative Travel. Specialising in selling cruise holidays, including Mediterranean cruises, family cruise deals, last minute cruise deals, European cruise deals and the best cruise deals. Cruise Amour was started in December 2008 and is regarded as the “best in industry” when compared to other on-line cruise agencies.
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