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Get In Shape For Women Celebrates 75th Studio and First Franchise Expo!

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NEEDHAM, Mass., May 11, 2011 /PRNewswire/ — After only five years, 75 franchises are open for business across the country and focusing on new pockets of rapid-fire growth.

It began as three Massachusetts fitness studios in 2006, then became 17 franchises by 2009. Before he knew it, Founder and CEO Brian Cook was running an entire corporate team to support and grow his 75-studio Get In Shape For Women Franchise (GISFW) across 14 states.

Get In Shape For Women proudly celebrates the opening of its 75th studio in Summit, NJ with multi-unit owner Michael O’Koomian. “I became the first Franchisee and multi-unit owner in New Jersey in August ’09. GISFW offers you the opportunity to become a successful entrepreneur in a high growth industry.” O’Koomian created and nurtured a top-10 studio in Ridgewood, New Jersey and is sprinting forward to open other locations in northern New Jersey where the potential is limitless.

In response to the overwhelming demand for territories in New Jersey, the Ridgewood, NJ studio will be hosting a Franchise Expo on May 21st from 1-3pm for all interested entrepreneurs. Brian Cook will address key points such as: How did GISFW get to 75 locations in 14 states so quickly? How have ZERO franchises closed? How can an owner operator earn $8,500/mo in profit during their “first” year in business? How has the Franchise been able to grow 100% per year, 4 years in a row, even in a down economy?

According to a recent article in, franchises, such as GISFW, that are experiencing rapid growth in the down economy have certain characteristics that are making them successful: low investment, rapid breakeven and high margins. Start up costs for GISFW can be as low as $64,000 including the initial franchise fee of $15,000. With studios capped at 1200 square feet, fixed costs stay down providing a greater long-term return.

About GISFW: GISFW offers small group personal training. Up to 4 women share a personal trainer and follow a comprehensive program based on four principles: weight training, cardio, nutrition and accountability. Entrepreneur Magazine ranked Get In Shape For Women on the 2011 Top 500 Franchise List and #77 out of the Top 100 Fastest Growing Franchises in the world.

For more information or to register for the Franchise Expo visit


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