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Hyper-Localized Online Marketing Campaigns Grow as Businesses Try to Spend Smarter Online

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Hyper-localized online campaigns grow exponentially in midst of worst economic environment in 75 years

AUBURN HILLS, Mich., Nov. 12, 2010

AUBURN HILLS, Mich., Nov. 12, 2010 /PRNewswire/ — LocalBizNOW™ (www.localbiznow.com), the hyper-localized online marketing firm specializing in bringing businesses and consumers in their local area together by combining proprietary keyword search technology with the most fundamental tenets of advertising, today announced it has topped 4,000 campaigns under management. The 4,000th campaign represents a 1,000% increase since the beginning of 2009.

LocalBizNOW Founder and President Todd Webber believes combining the company’s proprietary keyword bidding technologies, experienced campaign managers, copywriters and account support with emerging media opportunities has been paramount to the explosive growth of hyper-localized online campaigns.

“Our [LocalBizNOW] management team has been focused on value based delivery since before there was Google,” said Webber. “We see the world of emerging media as a space that changes daily and the need to stay in front of those changes on our client’s behalf is key to their success as well as ours.”

Webber, who has been at the forefront of the online marketing industry since 1999, went on to point out the importance of localizing online marketing campaigns.

“97% of people research products online before buying products locally offline,” commented Webber. “Of that 97%, search engines are used by 90% of the people to research the product.”

LocalBizNOW manages over seven million keywords for clients that include: local plumbers, automotive dealers, Fortune 50 companies and some of the country’s largest specialty retailers. Unlike traditional advertising strategies that spend more to get more, the LocalBizNOW model focuses on getting more results for less by implementing its Emerging Media Platform. The Platform leverages important consumer touch points online, such as social media, mobile marketplace and search engines, and engages consumers that are actively searching for a particular product or service.

“The expectations for online campaigns vary greatly between businesses,” said Webber. “Service trades simply want their phones to ring. Professional trades are looking for leads, and retail customers, like restaurants, want coupon redemption and location requests.”

Customized keyword bidding technologies created by LocalBizNOW continually monitor the paths consumers are using to find certain products and the most cost-effective way to convert those consumers to sales on major search engines such as Google, Yahoo, Bing, Internet Yellow Pages and other directories. As this data is collected, LocalBizNOW continually adjusts the campaign to assure goals of the campaign, such as phone calls, mobile requests, online form submissions or e-mail inquiries, are met.

About LocalBizNOW™

LocalBizNOW is a hyper-localized emerging media marketing firm that brings local businesses and local consumers together. Founded in 2006, the Auburn Hills, Michigan-based Company uses a trio of robust technologies to power online advertising platforms that maximize dollars spent online and create more focused campaigns. Its Budget Based Bidding System™, Outcome Based Bidding System™ and Lead Generation Based Bidding System™ give businesses the option of creating more targeted online campaigns that focus on specific goals ranging from phone calls and coupon redemption, to lead form completions and locator requests. LocalBizNOW is part of the Quantum Ventures of Michigan (www.qvmllc.com) family of companies. To learn more about LocalBizNOW, visit www.localbiznow.com or call 888.298.8955.

Contact: Mike Brinich, Director of Communications
Office: 248.292.0879; Mobile: 586.703.6966

SOURCE LocalBizNOW

CONTACT: Mike Brinich, Director of Communications, Office: +1-248-292-0879; Mobile: +1-586-703-6966

Web Site: http://www.localbiznow.com

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