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PR Newswire Launches PR Toolkit for Authors and Publishers

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New Toolkit Provides Cost-Effective Service to Market Books Online, Drive Traffic and Generate Leads

NEW YORK, Dec. 14, 2010 /PRNewswire/ — PR Newswire, the global leader in innovative communications and marketing services, today announced the launch of PR Toolkit for Authors and Publishers, an affordable service that helps authors and publishers promote and publicize their books.

The toolkit targets smaller, independent authors and publishers that currently lack the resources to raise awareness and generate buzz for their books. The toolkit also includes educational resources such as: tips to promote books to the media, advice on how to write effective press releases, promotion and marketing pointers and how to launch an economical public relations plan.

“We launched the toolkit for authors and publishers to provide an affordable promotional marketing resource for small and independent authors and publishers,” said Michael Crumley, manager, Strategic Channels, PR Newswire. “PR Newswire’s industry-leading news distribution service affords authors and publishers a powerful means to identify, target and reach a select audience with promotional messages while, at the same time, ensuring broad dissemination of content to raise visibility of their works.”

The toolkit allows users to leverage other PR Newswire products to reach consumers and the media including ProfNet Connect, an interactive platform that connect experts and journalists, in addition to multimedia and news release distribution and MEDIAtlas, one of the world’s largest sources of editorial contacts for print, online and broadcast media.. Authors and publishers can also take advantage of special promotions and offers designed specifically for small business owners. Interested parties can access the toolkit by going to http://toolkit.prnewswire.com/publishers/index.shtml

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

Media Contacts:

Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

SOURCE PR Newswire

CONTACT: Rachel Meranus, Vice President, Marketing and Communications, PR Newswire, +1-201-360-6776, rachel.meranus@prnewswire.com

Web Site: http://www.prnewswire.com

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