RICHMOND, Va., Jan. 27, 2011 /PRNewswire/ — WritingCoach.com, an online professional-development resource for freelance writers, today announced the launch of Profitable Writing Workshop (http://www.writingcoach.com/workshop), a group-coaching program designed to help writers develop and hone the business skills they need to thrive in a competitive marketplace.
Profitable Writing Workshop offers comprehensive training in project management, sales and marketing, financial decision-making, technology use and outsourcing. The yearlong program is now enrolling professionals who are committed to taking their freelance earnings to new heights. Participants receive the first lesson immediately upon registration.
“During and after the recession, many freelance writers discovered that their sales and marketing skills, not their writing ability, affected their financial success most,” WritingCoach.com founder Maya Payne Smart said. “Knowing how to identify prospective clients and consistently market your writing services to them is crucial. So is putting systems in place to effectively run your business. That’s why this program focuses on business fundamentals and not reporting or writing.”
Smart, a veteran freelance writer and journalism instructor with a background in business, knows this firsthand, and she developed this course with small-business people like her in mind. Smart has taught journalism courses at Clemson University and has given workshops at the Society of Professional Journalists national conferences. She serves on the boards of the Society of American Business Editors and Writers and James River Writers. She also created “Sales Strategies for Freelance Business Journalists,” a weeklong course for the Donald W. Reynolds National Center for Business Journalism at Arizona State University.
Whether you’re an established professional looking to boost sales or a recently laid-off reporter entering the freelance world for the first time, this program will help you grow your business.
Profitable Writing Workshop offers:
- 25 lessons (online MP3 audio recordings and PDF transcripts) covering specific business success topics;
- 25 step-by-step action guides to help writers identify great leads, qualify better prospects and close more sales;
- 12 live group-coaching calls in which Smart will answer participants’ questions and help them address personal challenges;
- Bonus guest-expert sessions on topics ranging from tax tips and office design to contract negotiations and self-publishing;
- Exclusive offers, such as private live trainings and discounted pricing on other WritingCoach.com programs; and
- Two 30-minute one-on-one private coaching session with Smart.
“Our program and materials are designed to transform freelance writers into savvy small-business owners,” Smart said. “We teach the practical skills they need to navigate media industry turmoil and seize new opportunities.”
Profitable Writing Workshop is a total-immersion business school for freelancers. Expert instruction, dedicated client-service representatives and talented peers will make this a high-impact learning experience. Any working freelance writer may register. Participants pay just $50 per month, a fraction of what colleges and universities charge. Visit http://www.writingcoach.com/workshop to register or see additional details.
|Maya Payne Smart|
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