SAN DIEGO, CA, February 06, 2011 /24-7PressRelease/ — Increasingly it seems businesses are relying solely on search engine optimisation techniques to market their products or services. Although this is an effective tool in making potential customers aware of a product, it neglects other online marketing methods. African Business Review calculates the cost of simply relying on SEO and discovers the techniques a top African marketing guru uses to stay ahead of the competition.
Web 2.0 enables businesses to actively engage with customers and collaborate with them on product development, service enhancement and promotion. In terms of marketing, this drive towards user-created content means forming a direct link with the consumer and providing them with product news and information.
As an internet marketing technique, SEO takes advantage of Web 2.0, improving website visibility through understanding how search engines work and what the user is looking for. SEO techniques look to modify HTML code and website content in order to improve results.
Having said that, the fact is that whilst increasing website visibility, SEO does not create a strong brand image or product reputation.
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa and an arm of digital publishing company White Digital Media. Through its digital magazine, online website, daily news and weekly e-newsletter, African Business Review helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors. For more information, contact 1-760-827-7800 or visit http://www.africanbusinessreview.co.za/.
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