– Integrated Facebook Application Collects Feedback Within the Social Networking Site to Maximize Consumer Engagement, Insights
Globalpark, a leading provider of enterprise feedback solutions (http://www.globalpark.com/), introduces Social Insight Connect to help organizations create value – and brand insights – from their Facebook fans.
With Social Insight Connect, marketing and digital teams move beyond social media monitoring to create a private feedback channel within the Facebook environment – to better understand consumer needs and preferences, test and innovate new products, and extend marketing reach from an at-the-ready audience. Participating Facebook fans provide their feedback, engage in interactive forums, get alerts for new projects, and even redeem any reward points without ever leaving the social networking site.
“It is important to integrate feedback opportunities into consumers’ preferred environments – which, more and more, start with online networks, social media and mobile devices,” explains Globalpark CEO Lorenz Graef.
Additionally, market researchers who are already doing research – whether ad hoc, through a panel or community – can now easily incorporate the Facebook channel to broaden reach, get faster and higher response rates, and engage with individuals “at home” in their Facebook accounts.
“Social media plays a growing role in today’s communications between brands and customers. We are committed to bringing the two worlds of research and social media together where it makes sense for our clients, and as a matter of convenience and engagement for participants,” Graef summarizes.
Globalpark will host a webinar on February 24th, 2011 at 2pm Eastern (7pm GMT) to provide more detail and show an example – to register: http://bit.ly/SINCweb.
Social Insight Connect is also featured in Forrester Research’s January 11, 2011 report The Next Evolution of MROCs – to download: http://bit.ly/MROCreport
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit http://www.globalpark.com
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