According to company officials, MobileLeads offers a new, Cost-per-Lead (CPL) format through which advertisers and publishers can buy and sell live inquiries via the mobile web
TEMPE, Ariz., April 5, 2011 /PRNewswire/ — MobileLeads.com, a marketing communications firm based in Tempe, Arizona, announced the launch of its new lead generation platform on Tuesday. According to company officials, MobileLeads offers a new, Cost-per-Lead (CPL) format through which advertisers and publishers can buy and sell live inquiries via the mobile web.
“There are over 100 million web-enabled smartphones active in the United States today. And, untold millions of tablet devices using mobile operating systems,” says MobileLeads CEO, JT Benton. “These devices empower consumers to use the web in new ways.” This trend, Benton says, is great news for marketers looking for better returns on their investment: “Mobile advertising reaches the target audience in such a meaningful, relevant way. The context is there for consumers to request more information, effortlessly.”
It would appear that the new firm’s clients agree – sales activity has been brisk. The company is adding new offers daily in the Insurance, Finance/Debt, Higher Education, Home Services and Business Opportunity verticals. Publisher response has also been encouraging, according to Amy Bliefnick, the firm’s Publisher Services Manager. “We’ve got some great publishers in the system. Our clients realize the value of the Mobile Web and look to us to generate high-converting leads. Our message to the publisher community is simple: we want to hear from you, because we’re always looking for great partners.”
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