LOS ANGELES, April 13, 2011 /PRNewswire/ — Mogreet, a leader in video-based mobile marketing, announced a new social media component integrated into its proprietary mobile marketing platform. Leveraging Facebook Connect, consumers who receive a video from a Mogreet advertiser can share the content to their Facebook newsfeed with one-click.
The Post-to-Facebook feature allows advertisers’ mobile content to go “viral” using the powerful reach of Facebook, which has over 200 million mobile users, each of which has an average of 130 friends. Mogreet is the first platform to create a solution that deeply integrates mobile with social deliver this functionality and is making the solution available to all its existing and new clients.
“One of the strongest responses a marketer can receive is when a person receives a message and shares it with a friend,” said James Citron, CEO of Mogreet. “Now, imagine the opportunity for an advertiser to both reach their target consumer anytime, anywhere on mobile and have that message instantly shared to one’s closest few hundred friends? It creates an unparalleled increase in reach and response for any mobile marketer.
Consumers’ prolific use of their mobile devices to check and update social media sites such as Facebook creates the perfect vehicle to extend advertisers’ messages. In addition to mobile opt-ins, Mogreet is able to track the number of postings to Facebook, as well as the number of views of the video. This kind of information is powerful and essential to mobile marketers.
“Today, Facebook access and mobile devices go hand-in-hand, and are very personal in nature,” Citron continues. “By using our Post-to-Facebook feature, marketers can reach their consumers and grow interest in their products and services based on the recommendation of a friend, rather than the advertiser directly. You don’t get much more powerful than that.”
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com
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