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New Social Commerce Tool Moontoast Impulse Gives Music Artists New Selling Options on Facebook

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Fans Can Play, Share, and Buy Music

NASHVILLE, Tenn., Jan. 11, 2011 /PRNewswire/ — New music application lets fans listen, share, and buy without leaving Facebook.  Unlike other applications that connect fans to iTunes or another mass distributor, Moontoast Impulse™ allows fans to complete the entire purchase transaction without leaving Facebook. This creates a seamless experience for the fan, gives the artist more control, and puts more profits in the artist’s pocket.

The application, with no sign-up or subscription costs, lives on an artist’s Facebook page and lets fans play, share, and buy music tracks and albums from an easy-to-use interface customizable for each artist. Based on Moontoast’s successful Distributed Store used by Big Machine Label Group artists Taylor Swift, Rascal Flatts, and Reba to boost their online sales, Moontoast Impulse was created to provide artists with a simple yet powerful, DIY social commerce solution.

Moontoast CEO Blair Heavey says, “We believe social commerce – selling through social sites like Facebook – represents a huge opportunity for artists to take commercial control of their music. We designed Moontoast Impulse to help musicians leverage the power of these communities so they can get their songs heard, connect with new fans, and sell their music in the most profitable way possible.”

Digital technologies have challenged the music industry, but companies like Big Machine Label Group, are rising to meet the changing tide. Most recently Reba’s Moontoast-powered All The Women I Am store on her Facebook page has boosted fan engagement and generated new revenue through direct sales of the digital album.

Moontoast Impulse gives forward-thinking artists a simple and effective way to not only participate, but to maximize and monetize their social presence. It gives both established and up-and-coming artists an easy entry into social commerce, and will prove to be a game-changer for artists who see the potential of engaging with and selling to their fans direct.

About Moontoast

Moontoast is a social commerce company based in Boston and Nashville. Today, our tools, which include distributed stores, commerce communities, and private sales clubs, empower artists, brands and individuals to open the doors to a world of new audience-building and revenue-generating opportunities.  Moontoast Impulse™ empowers artists and their fans to interact and transact directly, eliminating the middlemen and increasing profits for the artist.  For more information, visit us at, or check out Moontoast Impulse at

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