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Vivienne Tam, Twitter Creator Jack Dorsey Unveil Must-Have Tech Accessory of 2011-The ‘Double Happiness’ Square

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NEW YORK, Feb. 10, 2011 /PRNewswire/ — Vivienne Tam announces the launch of a limited edition “Double Happiness” Square credit card reader. Square is a revolutionary service enabling anyone to accept credit cards by plugging a card reader into your phone or iPad. Tam collaborated with Twitter creator Jack Dorsey, CEO and co-founder of Square, to create a one-of-a-kind reader, merging technological simplicity with elegance.

The branded Square reader is black lacquer-like, and features the Chinese symbol for double happiness in red. Inspired by Tam’s ‘China Chic’ style and representative of her personal mantra, two characters for happiness (xi) are joined to express the joy of wedded union. Chinese culture favors equilibrium; yin is balanced by yang, and symmetry is an underlying principle in all realms of design. The ‘Double Happiness’ Square represents the worlds of technology and fashion hand in hand.  “I believe this will resonate with customers — it’s cutting edge, and easy to use. It will inspire women to start or grow their businesses,” said Tam.

“We’re thrilled to partner with a world class talent like Vivienne on the first ever branded Square reader,” said Jack Dorsey co-founder and CEO. “She has continuously demonstrated that she applies beautiful aesthetics to technology.”

‘Double Happiness’ Square will be available exclusively at viviennetam . com for ten dollars. Proceeds will be donated to Happy Hearts Fund, which improves children’s lives through educational and sustainable programs in natural disaster areas.

About Square

Square is a revolutionary service that enables anyone to accept credit cards. Payments are simple by offering a free, easy-to-use app and a beautiful card reader that plugs into a phone or iPad.  No contracts. No monthly fees. No merchant account. The only cost is 2.75% + 15 cents per transaction. Download the free app from the Android Market or iTunes App Store. Square is currently available for use in the U.S.  For more information: squareup . com.

About Vivienne Tam

Vivienne Tam is known for creating beautiful clothes that appeal to all ages, ethnicities, and income levels. She has earned the reputation for offering stylish, high-quality products and inviting the consumer to experience the inspiration behind it. A longstanding dedication to innovation and exotic imagery, Vivienne Tam is one of the world’s most passionate and symbolic designers in fashion today. Learn more at

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