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Zen and the Art of Jeff Boyle

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In a typical day, a Creative Marketer will experience a myriad of emotions. Enthusiasm, discouragement, motivation, disappointment, fervor, ambivalence, satisfaction… you see where I’m going with this, right? All of the talented individuals I have met in this industry have been deeply passionate people. Loving what you do and being in-touch with your emotions makes you an effective creative marketing designer, writer, photographer…

Magnify that with being a dang woman, and I often feel these same emotions x10. The highs are higher and the lows are lower. What helps me even out? Leadership.

At the helm of our motley crew of creative brains is Jeff Boyle. Thankfully, he has a gift for working in this industry and knows how to manage and diffuse the often madness stemming from the emotional rollercoaster ride in delivering a “feeling”. Jeff Boyle lives and breathes Quality. He strives to provide a Quality user experience, second to none.

Working in Creative Marketing is not for the faint of heart. It’s one part listening, one part anticipating, and two parts experimenting. A job based in perceived quality is challenging. What you think is cool and useful might be considered passé and antiquated to your client. From color pallets, graphic and images, creative marketing can be an exercise in having the patience of a saint AND the calmness of a Hindu cow.

Quality, or the absence of it, has a strategic impact on an organization. Consumers buy certain products and request services based on their knowledge and perception of the organization and what it provides. Few buyers knowingly buy poor quality. Accumulated experiences and perceptions of customers will ultimately make or break an organization.

The organization’s aim is to not only meet, to the letter, customers’ requirements, but to exceed them whenever possible. The organization’s overriding purpose is to excite the customers with extraordinary products and service.

However, the meaning of quality differs depending upon circumstances and perceptions. For example, quality is a different concept when focusing on tangible products versus the perception of a quality service. The meaning of quality can also be time-based or situational.

On The Subject
In 1974, noted American philosopher Robert Pirsig wrote his first novel exploring his Metaphysics of Quality, titled Zen in the Art of Motorcycle Maintenance.  The prolific nature of the book led to sales of over 5 million copies worldwide.

The beginning of the book describes the first-person account of a 17-day journey on motorcycle from Minnesota to California with the authors son Chris.

With a highly convincing philosophical justification that “quality” is not something which exists within a subject or an object – it exists <em>prior to</em> subjects and objects, and is, in fact, the very source of subjects and objects. In other words, he concludes that Quality is the source of absolutely everything – the entire universe.

Thus, you do not improve the quality of a motorbike by repairing it and fine-tuning it: Quality draws both you and the motorbike towards Quality itself, where you and the motorbike are temporarily stable patterns in Quality. Evolution can also be understood as Quality drawing the universe towards Quality itself, creating higher and higher forms of life as Quality sees fit.

[Reading “Zen” was apart of my father’s summer reading list one year. After which we discussed Quality in life, work, existence. Thanks Dad.]

Not Motorcycles, Jeff Boyle 

“…There are people who try to look as if they are doing a good and thorough job, and then there are the people who actually damn well do it, for its own sake.” John D. MacDonald

In the pursuit of Quality, it is apparent that Jeff Boyle has become a master of vision and patience.  The universe is in a constant state of disharmony, it has been for a few billion years.  This is what makes it so great.  These changes provide seasons, migrations patterns, celestial displays, evolution. Constant change in often highly impulsive environments also produces a great deal of fear and uncertainty in us human types.  And it’s only natural. Mastering the unstable and volatile nature of life is what we all hope to achieve, otherwise referred to as harmony.

Not unlike the universe and everything in it, I have been audience to Jeff Boyle running himself thin in order to ensure Quality. His ability to create balance in disharmony is a testament to his experience as a life-long marketing guru.

Riding the Rollercoaster

Dealing with your own obstacles are the greatest challenges to personal success.  Finding someone to show you the ropes is the solution.

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Jennifer Howard

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