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Zen and the Art of Jeff Boyle

In a typical day, a Creative Marketer will experience a myriad of emotions. Enthusiasm, discouragement, motivation, disappointment, fervor, ambivalence, satisfaction... you see where I'm going with this, right? All of the talented individuals I have met in this industry have been deeply passionate people. Loving what you do and being in-touch with your emotions makes you an effective creative marketing desi ...

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Business is Personal

For a long time (well, most of my life), I have lived under the impression that look here, hey, “it’s just business, it’s not personal”. Somewhere I found myself under the impression that business is just business AND personal time, yeah, that is completely separate.  Well friends, whether it’s the fact that I am ever closer to turning the big three-ohh, combined with the patient mentorship of an incredibly ...

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Complacency: Fights On

We all have fond memories of the Kodak brand of film. They gave us the ability to remember people and places in a physical, captured image that so often gets tucked into wallets, nightstands and cherished picture frames. They weren’t selling film they were selling memories and time machines. So what on God’s green Earth happened to “the Kodak moment”? Picture is Worth a Thousand Words I was reading a articl ...

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Feet and Inches

Have you ever known someone that always stands waaaaaay to close to you when talking?  OR chooses a chair on the opposite side of the boardroom? We always take these behaviors personally. But why? Like everything, we must first analyze the influencer behind the action.  Learned behaviors dominate our day-to-day lives.  Our culture -in great part- influences our socially accepted personality traits and manne ...

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Decoding the Silent Language

Did you know that women physicians spend an average 2 minutes longer talking to their patients compared to male physicians AND engage in more rapport building/patient centered care? Why do we women do this?  It’s like we care or something. That’s right!  We do care, a lot actually.  It’s in our genetic code. No, it’s not a gift, gentlemen.  Yet simple evolution.   Men have their strengths, but the data is c ...

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Innovation and Diffusion: Women Dominate As Early Adopters

It's a general perception that men are the early tech adopters and gadget gurus, but more and more women are starting to catch up with their male counterparts by embracing social media, social gaming, texting and overall smartphone use. Female smartphone users are edging out men in using location-based services like Facebook Places and foursquare. The gap is slim… about 50.8 percent of mobile phone users wh ...

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Women Business Owners Feel More Successful

The Hartford Financial Services Group’s survey of 1,004 small business owners included 271 women and 733 men. More than 90 percent of the women entrepreneurs viewed their business as a success. Only 80 percent of men felt the same way. What factors contribute to women’s confidence? Here are some clues from the survey’s findings: About 55 percent of the women viewed themselves as conservative in taking risks ...

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Listening or Waiting To Talk?

Everyone should strive to become better communicators. And when building your organization, your ability to communicate with people from all walks of life is crucial to the survivability of your entire business. Break downs and hold-ups in communication can negatively effect your growth and perception from others. Being an effective communicator is hard work! You must be actively engaged with everyone you t ...

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MLM 101 – A Student’s Introduction To Network Marketing

As the new kid on the block, I don’t see a challenge, I see an opportunity! My only knowledge of the Network Marketing business industry can be summed up by two, scary –yet uneducated- words “Pyramid Scheme”.  As a granddaughter, niece and daughter of traditional business model success, I have seen my family prosper fantastically as entrepreneurs.  Business school refined my knowledge and created a deeper s ...

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The Future of MLM is Now

Today we live in a world of huge economic uncertainty. So-called “secure careers” have left people without stable income and wondering where to turn. There are many people that are struggling, who are either in foreclosure on their home – or getting ready to face foreclosure – and relying on credit cards for every day purchases. Most of us have been told that getting a degree and working for someone else wa ...

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