You Are Here: Home » Blog » Complacency: Fights On
Complacency: Fights On

Post Rating:

We all have fond memories of the Kodak brand of film. They gave us the ability to remember people and places in a physical, captured image that so often gets tucked into wallets, nightstands and cherished picture frames. They weren’t selling film they were selling memories and time machines. So what on God’s green Earth happened to “the Kodak moment”?

Picture is Worth a Thousand Words
I was reading a article recently title “The last Kodak Moment” in The Economist about the decline and near death of Kodak. Whether you know it or not, Fujifilm is not only Kodak’s oldest rival, they are also thriving. The article discusses the comparisons between these two organizations who share the same core business and survival strategies. Fujifilm is alive and well, while Kodak well… isn’t. The reason seems to be as easy as this, reaction time. There was little to no level of urgency used to address threats to their core business. They became complacent during a time of action.

Sense of Urgency
In John Kotter’s A Sense of Urgency (2008), he discusses the rate of change in the world today and the importance of leading change in organization with a sense of urgency. Organizations that don’t change and adapt fall behind. Kotter (2008) stated that there is a natural tendency for individuals and organization to become complacent. Kotter claims that all organizations are at risk of growing complacent. Even the largest and most technologically advanced companies become complacent.

A Pat On The Back
Okay, so you just had a major victory. You worked your guts out. You may have done something phenomenal, reached a significant goal or achieved a huge success. Understandably, you want to take some time to revel in the “not doing” that comes after an accomplishment, the period of self-satisfaction and celebration. The moment you know your business is going to survive and begins operating well into the black, there is an overwhelming feeling to get off the edge of your seat and sit back into the folds of your big leather chair. Comfortable eh? Complacency is the direct result of becoming comfortable.

com – pla – cen – cy
–adjective: pleased, esp. with oneself or one’s merits, advantages, situation, etc., often without awareness of some potential danger or defect; self-satisfied

Complacency is a very sneaky thing. It often sets its heels in, directly following a massive success. What then happens if you don’t come out of the haze of success? You move on, but not with the same level of urgency. You move on, but without the drive and tenacity that give you the hutzpah to achieve your big win in the first place. Your passion is dying.

The Fight Is On
So what can you do to avoid this complacency pitfalls? What can you do to snap yourself out of complacency when you first suspect it might be beginning? Here are some tidbits that might rekindle your passion:
1) Buy a giant whiteboard and write down your past successes
2) Set a new, huge, audacious goal with a realistic plan and timeline
3) Supercharge your morning routine with 30 minutes of cardio before the work day
4) Get an accountability partner

Leave a Comment

You must be logged in to post a comment.

Scroll to top