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The New Animated Gif

There are these new animated GIF's showing up all over the internet and they are very cool, they are called cinemagraphs. Like what you’ve seen in most GIF animation, cinemagraph is a product of still photo with minor elements that show movement. What makes the cinemagraph unique is it brings back certain part of the photo to life, making the entire photo more realistic, attractive and sometimes even though ...

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Video Tip: The Series

Video is the tool of choice to engage website visitors. In contrast to reading, as you are right now, it is much easier to digest. However, keeping viewers captivated can be a challenge. In the world of quick Google searches, people want to be in and out with the information they were looking for. Often when we create our online videos, we forget that potential viewer attention spans will generally be very ...

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Five Keys in Having an “Economy Proof” Career

Times are tough. Many are going back to school or otherwise taking action in hopes of sharpening that competitive edge. Many others feel stuck, not knowing what the next best step would be. Is going into business for yourself the right move? Is transferring your current skill-set to another (perhaps parallel) profession an option? There are a lot of things to consider when making these hard decisions. I hav ...

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Lighting A Headshot

Why do I need to light a headshot? Your headshots show people who you are and if they are not top quality shots they'll get glanced over quickly. Being able to shoot reliable, well lit headshots shows that you care enough to put some time and effort into your image. There are at least a hundred different way to light a headshot. Setting up a headshot is one of the easiest setups to learn. You'll need a key ...

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Why you should include social media links on your corporate site?

In the world of network marketing, getting your name out to the public is incredibly vital.  One of the easiest ways to expose your business and it’s products is to utilize two of the largest social networks in today’s online world.  The big two (in my humble opinion) are Twitter and Facebook, both house hundreds of thousands (if not millions) of users and are great for syndicating information.  Syndication ...

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Is Corporate Photography Important?

Image is everything. It is important for business, organizations and individuals. The image of your business and your products is crucial in your appeal to the market. You and your business may offer a top class service or product, but it doesn't mean much if the image you portray does not display the quality that you provide. I read an interesting statistic on the BBC website that stated, It is said retent ...

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Video Challenge: “Cut to Track”

One simple, but often overlooked technique in making compelling videos is to edit to music. Rhythm is key in good story telling, and fortunately music has that by default. Cut your video to the natural beats. It will go a long way in making a solid video. Here are some rules to know when trying this method: 1. Mix it up. Most music follows the same tempo and time signature. Instead of cutting to the quarter ...

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7 Ways To Protect Your Employees From Zombies

The health & livelihood of your employees is important to the continued success and growth of your business. Whether it's the zombie apocalypse or just a few walking dead, ensure that you've taken the steps to protect your largest asset. 1.  Provide Health Care Now is a better time than any.  With new strains of viruses, flu outbreaks, and even possibly zombies, help protect your employees by ensuring t ...

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BABY-STEP BRANDING

Nutella Branding Approach Duracell Branding Approach Vanish Branding Approach Tabasco Branding Approach BABY-STEP BRANDING While browsing Jonas Eriksson’s inspiring website, I was drawn in by a few pictures he posted of some familiar product brands. Each image started with a blank bottle or packaging with a simple text label for the product’s name (far left image in each image set). Then as the image set ev ...

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Video: Benefit from ‘Free’

Video is essential in your web presence. The more you engage your viewers, the better; and video does this very well. With tools becoming increasingly more available, less expensive, and often free, the more urgent it becomes to include video content on your website. When creating video content, there are some very valuable (and free) resources online. Here are some sites to consider: When looking for free ...

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