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NYC Mobile Tech Startup bMobilized Launches Industry’s Most Advanced DIY Web-to-Mobile Conversion Service

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Small Business Tool Instantly Converts Any Website to a Feature-Rich HTML5 Mobile Site Optimized to Any Mobile Device, OS and Browser

NEW YORK, July 6, 2012 /PRNewswire/ — Mobile technology startup bMobilized ( today introduced the industry’s most advanced do-it-yourself tool that instantly converts any website into a full-featured HTML5-enabled mobile site, optimized to any mobile device, OS or browser. The New York City-based company offers small and medium-sized businesses an inexpensive, automatic and customizable way to mobilize their websites – in any of eight languages.

Using more than 300 proprietary algorithms, bMobilized’s Automatic Content Identification (ACI) technology captures all of a website’s editorial, sales and marketing assets. It then converts them, in under 30 seconds, to fully functional and graphically identical elements, e.g., menu, content, header, footer, articles, social tools, advertising, transactional, and more. In addition, the new mobile site automatically syncs up any changes to the website eliminating the need to maintain two separate sites.

“We have spent more than two years developing our state-of-the-art mobile conversion technology, and are pleased by both its ease of use and ability to scale to meet users’ specific requirements,” commented bMobilized CEO Ben Seslija. “The nine in ten small businesses that still do not have optimized mobile sites because of technical or financial restraints now have the means to build their own professional-looking, brand-identical mobile site to engage their increasingly mobile customers.”

The business case for this new service is clear when one considers that consumers now spend more time in mobile apps than they do online. By 2015, Americans are projected to transact an estimated $115 billion in goods and services via their mobile devices.

bMobilized’s patent-pending, cloud-based technology produces a mobile experience that better reflects the original website’s graphic look and feel and offers greater functionality than any other mobile conversion technology available today. The technology includes more than 30 individually customizable features that enhance mobile engagement, and make it easy for companies to promote and market their products and services via Google AdWords, QR Codes, and in-app ads.

Select Customizable Features:

Menus: Edit, create or replace menus and submenus, or adjust menu color schemes and designs.
Logos Adjustment: Create a unique mobile logo, color scheme, or style sheet (CSS).
Headers/Footers: Customize mobile headers and footers. Simple customizations can be completed in just a few minutes.
Templates: Choose different layouts that fit your business needs
Contact Options: Click To Call, Click To Email, Click To SMS, Social Bars
Promotion Options: Personalized Ads, Sharing Functions, QR Codes
Advanced Features: Create New Page, Analytics, E-Commerce Integration, etc.
Code Editors: HTML, Java & CSS

The mobile engine can detect more than 14,000 combinations of handsets, OS’s and browsers, including iPhone, Android, Blackberry, Nokia, Motorola, and Sony Ericsson. The engine combines the real-time dexterity of SalesForce’s robust database with the highly scalable cloud-based infrastructure of Amazon WebServices™ to offer companies greater flexibility and very low operating costs. bMobilized’s fees are only $5/month, including setup, or $9/month with full ongoing customer support.

About bMobilized

Headquartered at 670 Broadway in New York City, bMobilized ( pioneered DIY website-to-mobile conversion that offers small and medium businesses advanced, easy-to-use and cost-effective mobile site creation tools. The cloud-based technology lets companies automatically convert their existing website to an industry-standard HTML 5 mobile experience that is supported on all devices, browsers and OS’s.

The company, a wholly owned subsidiary of Oslo, Norway-based bMenu, relocated to New York City in 2010 where it currently has 14 full-time employees. In May, it accepted $1.5 million in Series A funding from two established European venture capital firms – Alliance Venture and Investinor.


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