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Miche Donates $750,000 To Huntsman Cancer Foundation

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Cancer Survivors with Life-Changing Stories Available for Interview

At the national “Momentum” Conference in Salt Lake City February 2–4 that brings together 1,200 women from across the nation, Miche—the locally-based interchangeable handbag and accessories company—announced that it has rallied women across the country to raise $750,000 for cancer research and advance life-changing cancer programs at Huntsman Cancer Institute (HCI). This donation is the result of an outpouring of support by tens of thousands of people across the nation through the sales of Miche “Hope” Shells.

Miche is a unique fashion accessory that allows women to change the look of their handbag instantly through interchangeable “Shells” that attach over the exterior via magnets. This unique design gives women the freedom to change their handbag to match their outfit quickly and affordably.

In 2010, Miche released its ultra- popular “Hope” design: A black and white Shell with inspirational sayings. The newest “Hope” Shell design, released this month, features inspirational words against a purple background. For every “Hope” Shell purchased, Miche donates a portion of the proceeds to the Huntsman Cancer Foundation.

Miche’s donations have already improved the lives of many women living with cancer. Independent Miche Representatives Barbara Erlemann, Jacqueline True and Sherri Marino are three cancer survivors whose lives have been transformed by Miche’s efforts in fighting cancer.

Barbara Erlemann is a three-time cancer survivor, first diagnosed in the late 1980s with Endometriosis. In 1997, Barbara found herself facing cancer for a second time: She was diagnosed with Stage 4 aggressive cancer. After surviving two battles with cancer, Barbara’s doctors found pre-cancerous traits in her breast and she underwent a full mastectomy in 2002. Throughout her battle, Barbara found love and support in her daughter Jennifer. Today, Barbara is a proud Independent Miche Representative and her daughter Jennifer, now 17, is her assistant.

Jacqueline True was diagnosed with thyroid cancer just after graduating high school. Jacqueline made it through the surgery and radiation and went on to live her life. At age 30, married with two girls, Jacqueline was diagnosed with renal cancer. Jacqueline beat cancer for the second time, only to be diagnosed for a third time with two different breast cancers at age 40. During her chemo treatments, Jacqueline discovered Miche. Now two years later, Jacqueline is cancer free and an Independent Miche Representative.

Sherri Marino was planning her wedding when she was diagnosed with stage 3 colon cancer. She was just 29 and engaged to the love of her live, hoping to have children. Uncertain of the future at that time, Sherri is now married, a mother of two, and a 22-year stage 3 colon cancer survivor.

Miche strives to build a brighter future for all brave and courageous women who are currently fighting the life-threatening disease. With the ongoing support from sales of the “Hope” Shell, Miche hopes to continue the quest to find a cure for cancer.

About Miche:

Miche is a break-through accessory that sparked a fashion revolution by giving women the opportunity to change their handbag to match their outfit in just 3 seconds. Starting with a “Base Bag,” you can change the entire look of a Miche simply by switching the outer “Shell” that firmly attaches over the Base Bag with magnets. This unique concept instantly gives your Miche a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche has become a phenomenon embraced by women across America and in many foreign countries. Miche appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche is available through thousands of Independent Miche Representatives across the country and around the world, as well as

About Huntsman Cancer Foundation

Huntsman Cancer Foundation’s sole purpose is to fund research, education, and treatment programs of Huntsman Cancer Institute. The mission of Huntsman Cancer Institute (HCI) at The University of Utah is to understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care. HCI is a National Cancer Institute-designated cancer center, which means that it meets the highest national standards for cancer care and research and receives support for its scientific endeavors. HCI is also a member of the National Comprehensive Cancer Network (NCCN) a not-for-profit alliance of the world’s leading cancer centers, which is dedicated to improving the quality and effectiveness of care provided to patients with cancer.

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