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Smell Of Success: Scentsy Introduces New “Layers” Product Line

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Scentsy Wickless, a rapidly growing, international fragrance company, today released its Spring/Summer 2012 Catalog, featuring the new product line, Layers by Scentsy—a personal fragrance experience that lets customers build a signature scent using nine personal and laundry care fragrance products. The line extension includes eight new fragrance products, plus Scentsy Solid Perfume introduced in 2011. The eight new products include shower cream, shower gel, body lotion, body butter, body spray, hand cream, Washer Whiffs—a laundry fragrance additive that dissolves in the washing machine, and Dryer Disks—a reusable, anti-static fragrance enhancer.

“After introducing Scentsy Solid Perfume last fall, we started to think about the products we use everyday that contain fragrance and how challenging it is to get those fragrances to smell good together,” said Heidi Thompson, President of Scentsy. “Your shower gel has one fragrance, your body lotion another, and the laundry products on your clothes have a different fragrance altogether. We wanted to create a way for customers to layer these fragrances in a way that is beautiful and personal.”

Layers by Scentsy personal care products will initially be available in six Scentsy fragrances, including Coconut Lemongrass, Luna, Quiver, Love Story, Enchanted Mist and Sugar Cookie. Layers by Scentsy laundry care products will be available initially in Coconut Lemongrass and Quiver. Customers can choose their favorite fragrances and mix and match personal care and laundry care products to create a fragrance to suit their style.

As part of its Spring/Summer 2012 Catalog, Scentsy is also introducing the Silhouette Collection to its flagship wickless candle product line. The Silhouette Collection features simple, white porcelain warmers that come with interchangeable warmer wraps. The metal wraps allow light to shine through, highlighting one of three stylish, organic patterns. Also new to this season’s catalog is the addition of eight baby Buddies to the Scentsy Buddy family. Just like the Scentsy Buddy line, these miniature versions of Scentsy’s plush animals feature a zippered pouch to hold a Scentsy Scent Pak.

About Scentsy Wickless

Scentsy Wickless is a growing international leader in fragrance, offering a variety of home and personal fragrance products. The simplicity and value of its flagship product, scented, wickless candles heated in decorative ceramic warmers, provides a better alternative to burning wicked candles. Scentsy Wickless also offers the Scentsy Buddy, large and small versions of plush animals with a fragrant Scent Pak™ inside and Layers by Scentsy, a personalized fragrance experience that lets customers build a signature scent using nine body and laundry care products. Scentsy Wickless products are sold through a network of more than 170,000 Independent Consultants running home-based businesses in the United States, Puerto Rico, Guam, Canada, Germany, the United Kingdom, and Ireland.

About Scentsy Group

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy is the first party-plan company to offer its Consultants the opportunity to sell multiple brands in multiple countries using a single sales organization and global compensation plan. Scentsy Group owns the fragrance brand Scentsy Wickless, the fondue brand Velata, and the company has plans to announce a third brand in August 2012. What began in 2004 in a 40-foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho, with more than 170,000 current Independent Consultants running home-based businesses in the United States, Puerto Rico, Guam, Canada, Germany, the United Kingdom, and Ireland.

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