In November of last year, MorindaCare branched out on its own to offer three noni-based equine and canine products including, Equine Perform, Equine Maintain and Equine Brace, plus two similar products for dogs.
The product itself is slightly different from its human-consumed predecessor. Namely, it is more concentrated. “We doubled the concentration and cut the price in half,” explains MorindaCare marketing manager Bryan Powell. “Much of the price reduction was made possible by Morinda Care’s adoption of a direct sales method. The toughest part about marketing MorindaCare is that its benefits seem too good to be true. “If you try to tell people all of the things it does, people tend to immediately dismiss it because it seems unbelievable,” acknowledges Powell.
One of noni’s earliest and biggest advocates was barrel racing champion Charmayne James and she encountered this skepticism. After experiencing the benefits of Tahitian noni herself, she asked her nutritionist about trying it on her horses. Noni’s powerful ingredients work at the most basic level by strengthening the immune systems of humans, animals and plants. Stronger immune systems support the body’s ability to fight off the effects of environmental and physiological stress. Horses are better prepared for training, performing, transporting, dealing with digestive and respiratory challenges and more. Noni also supports more balanced behavior, better coats and helps with faster recovery from activity.
The noni fruit (Morinda citrifolia) works at the most basic level, by strengthening the immune systems of humans, animals, and plants. Stronger immune systems support the ability to fight off the effects of environmental and physiological stress. Horses and dogs are better prepared for training, performing, transporting, dealing with digestive and respiratory challenges, and more. Noni also supports more balanced behavior, better coats, and helps with faster recovery from activity.
About Tahitian Noni International
Provo-based Morinda Holdings has manufacturing facilities in the U.S., Germany, Tahiti, Japan and China along with sales offices in over 30 countries worldwide. Later this month Tahitian Noni International will become “Morinda Bioactives”, more in line with the rest of the companies holdings. The name comes from the main ingredient of their powerful supplement, Tahitian noni, the exotic fruit scientifically known as “morinda citrifolia.”
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