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Tahitian Noni International Announces New Name and Focus in 2012

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Tahitian Noni International (TNI), the worldwide leader bioactive beverages, announced in a Global Kickoff Event that they will be accelerating the pace of innovation and greatly expanding their business focus in 2012. To better align with that innovation, and to help launch a new bioactives industry, Tahitian Noni International announced a name change, a million dollar sales promotion, a 90-day Fit Body Composition Challenge, and a new Fit Satellite Media Tour. All of these announcements were made in a worldwide webinar for Tahitian Noni’s Independent Product Consultants.

New Name

It was announced that at the upcoming International Leadership Conference in Salt Lake City in April, that Tahitian Noni International will officially change its name in the US to Morinda, with the tagline, Bioactives. John Wadsworth, president of TNI stated, “The new name stays true to our noni roots (since Morinda citrifolia is the scientific name for noni), while broad enough to capture the new bioactives vision. The name Morinda symbolizes everything that this company represents–past, present, and future.”

Million Dollar Promotion

Cim Carver, vice president of global sales announced a new Million Dollar Promotion stating, “To celebrate our new vision for 2012, we are proud to announce the beginning of a first quarter sales promotion in which we will give away over $1 million in cash and prizes. It’s an unprecedented promotion – we have never attempted anything so great in the history of our company.”

New Fit 90-Day Challenge

Cim Carver also announced that the Fit Challenge is back, and better than ever in 2012. “It’s the favorite ‘get fit’ competition, and it’s just in time for the new year. We’ve even cranked the intensity up a few notches. The Fit Challenge is a 90-day program that can help you get and keep the lean, healthy body you’ve always wanted. It’s about changing your body composition-flushing the fat, and building lean, strong muscle.

Fit Multi-City Satellite Media Tour

The Fit Body Composition System will also be featured in a national satellite media tour this month. Nationally syndicated shows as well as local broadcasts will be highlighting the Fit Complete Pack, with a focus on Fit Reduce. The programs will air on the NBC, ABC, Fox, and CBS networks, generating leads for Independent Product Consultants.

The company is positioning itself to take advantage of greater opportunities, to solve even bigger problems in the market, and in so doing, to expand the opportunities for their Independent Product Consultants. “It is all part of a strategic effort to better achieve our original vision, mission, and goals–to enable us to transform more lives than ever before,” continued Wadsworth. “What is changing is the scope of our mission, as well as our ability to affect lives–thus allowing us to reach larger markets in a credible way.”


About the Company

Morinda Bioactives is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Formally known as Tahitian Noni International, Morinda Bioactives is the leader in the discovery, development, manufacturing, and marketing of bioactive products including nutritional supplements, beauty, and body composition lines. Headquartered in Provo, Utah, Morinda Bioactives has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive supplements.

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