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ViSalus First Direct Seller to Complete Full Sales Force Mobile-ization

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ViSalus, the number one challenge marketing company with its Body by Vi™ 90-Day Challenge, today launched “Vi-Net Swipe,” furthering ViSalus’ technological lead by allowing its sales force Promoters to enhance customer experience via a quick, safe and secure mobile network.

“ViSalus Promoters will now provide their customers an experience equivalent to that of the most technically advanced retail stores,” stated Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. “This innovation will be the single most important shift toward customer-first, service-centric direct selling that the industry has experienced since ViSalus paved the way by launching challenge marketing in 2009.”

“Our Promoters now have a fully integrated, mobile point of sale solution,” stated Blake Mallen, Co-Founder and Chief Marketing Officer. “This technological innovation gives our challenge Promoters the ability to provide instantaneous enrollment with a safe and secure point of sale. We believe this will provide a much better Promoter and customer experience and continue to drive our significant customer acquisition growth.”

Vi-Net Swipe operates on Apple®, BlackBerry® or Android™ devices and is fully integrated into ViSalus’ Vi-Net Mobile and social technology.

Further enhancing Visalus’ customer value proposition, the company has opened its ViSalus Reverse Group Offer (RGO) to social media and web channels. The proprietary patent pending RGO technology, originally only offered to its promoter sales force in beta, now allows ViSalus’ one million customers the opportunity to participate in tiered group savings on ViSalus products and services as well. “The goal is to offer our customers and promoters the best price on our products by allowing the community to purchase in volume from the company,” continued Mallen, “and purchasing in a group allows for that, whether it’s a box of our Nutra-Cookie’s™, or a ticket to a Body by Vi™ Challenge event.”

Launched originally in 2005 the company remains resolute on its mission to improve “Life, Health, and Prosperity”—through Direct Selling its premium weight-loss and active life style wellness products, and a global support community.  ViSalus champions a Body by Vi™ member’s range of personal health goals through five unique Challenge Kits designed to support individual milestones toward healthier living.

About ViSalus
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the wildly successful Body by Vi™ Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. Simple, Affordable, Rewarding & Fun—the Body by Vi Challenge is the fastest growing health and fitness Challenge in North America today. ViSalus™ is majority-owned by Blyth, Inc.

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