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Avon Products, Inc.

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Make-up, bath and skin lotions, anti-aging cream, as well as jewelry and clothing
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1886
  • Corporate Revenue: $10.7 billion
  • Markets: more than 100
  • Distributors: 5.8 million
  • Employees: 42,000
  • Headquarters: New York City, NY
  • Stock Symbol: AVP—NYSE
  • Website: http://www.avon.com/

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Avon Products, Inc. (NYSE: AVP) is an $6.8 billion company that sells cosmetics, perfume, jewelery, toys, and more in a person to person marketing style.

Avon was started in 1886 in New York, New York by 28-year-old David McConnell.  McConnell was originally a door to door book salesmen that used free perfumes samples to entice women to buy his books.  Over time, the perfume became more popular than the books so McConnell started the California Perfume Company and changed the name to Avon Products in 1939.

Avon’s website claims they are staying on top of the world market “by bringing leading-edge, technology-based products.”  These include products such as their new ‘facial filling’ serum which, applied topically, has the alleged ability to renew youthful puffiness to less firm faces.

HOW IT WORKS:

In 2005, Avon opened a $100 million, 225,000 square foot  R&D facility to house over 300 scientists in Suffern, NY.  “Avon Color provides superior innovation and high-technology in its products to deliver beauty and treatment-related benefits that make women look and feel their best.”

Avon is located in over 140 countries worldwide with primarily a door to door sales approach; it also utilizes magazines to advertise its products. In China, door to door sales have been banned so Avon sells it’s products in retail stores.

Average start up cost: $10 – $20 depending on market

 

Comments (1)

  • KingstonM

    Avon went through a period where they put out some cheap products. I’m glad to see that their quality has improved again. I love Avon! Mary Kingston, Bronx

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