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Belcorp/L’bel Paris

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Cosmetics and skincare products
  • Marketing Style: Person-to-person and party plan
  • Compensation Plan: -
  • Year Founded: 1949
  • Corporate Revenue: $750 million
  • Markets: 14
  • Distributors: More than 500,000
  • Headquarters: Lima, Peru

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Belcorp/L’bel Paris* is a $750 million company that specializes in beauty products and cosmetics for woman to be sold in a person to person and party plan market style.

Belcorp was started in 1968 in Peru as a family business distributing international cosmetic brands.  The company started to produce it’s own brand called Yanbal and sold it via direct sales.

According to the Belcorp website, their products “help women achieve their ideal of beauty” and even sponsors a great women program in Peru and Columbia.

HOW IT WORKS:

Belcorp has about four different brands geared toward different types of women; including teenagers.  Their website states that they intend to assist women in owning their own business and to  increase their social, emotional, and management skills.

Belcorp has 8,000 people with 500,000 distributors in 15 different countries, including Ecuador, France and the United States.

Average start up cost: unavailable

 

Comments (1)

  • shane.mason

    My wife has this stuff shipped from her friend in Peru. She really likes the products.

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