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CUTCO/Vector Marketing

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Cutlery, and house and kitchen wares
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1949
  • Corporate Revenue: More than $197 million
  • Markets: 4
  • Employees: 800
  • Headquarters: Olean, New York
  • Website: http://www.cutco.com

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CUTCO/ Vector Marketing is a $197 million company that specializes in kitchen knives and sporting knives to be sold in a door to door or person to person marketing style.

The Cutco brand was introduced in 1948 as a product line of the Alcoa Company.  Alcoa started a company with Case Cutlery, a knife manufacturer, and opened the AlCas factory in Olean, New York in 1949.

CUTCO products claim to have edges that won’t dull as quickly, blades that can be factory sharpened, blades that don’t ‘tear’ food but rather slice through it, and the parent company also produces the Ka-Bar brand.

HOW IT WORKS:

According to the company’s web site, CUTCO cutlery boast the “forever guarantee”.  This guarantee, among other things, provides repair or replacement of any CUTCO product forever.   CUTCO gives a 15-day money back guarantee and will resharpen any of their blades for $6 shipping (1-3 knives).

CUTCO and it’s associated companies are all headquartered in Olean, NY except Schilling Forge, located in Syracuse, NY.

Average start up cost: $139.00 plus distributors local tax rate (price obtained from Cutco customer service)

 

Comments (1)

  • john.sanchez

    Cutco knives are great but a little pricy. The only bad thing about Cutco is that they use Vector Marketing to lure people in to the business. Vector has a lot of unethical business practices and allegations of civil rights violations. A lot of people say that it’s a scam. It’s not a scam at all; it’s more a great opportunity for smart people and a way to suck a bunch of money out of stupid people.

    -John Sanchez, restaurant owner

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