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discoverytoys

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00000

Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Early Childhood Educational Toys
  • Marketing Style: Party Plan
  • Compensation Plan: -
  • Year Founded: 1978
  • Markets: 2
  • Distributors: 1,000+
  • Headquarters: Livermore, California
  • Website: http://www.discovertoys.com

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discoverytoys is a $100 million plus company that specializes in educational toys for children from the age of infant to 8 years to be sold in a party plan marketing style.

discoverytoys was started in 1978 by Lane Nemeth, an early childhood educator.  Ms. Nemeth started her company with a $5,000 family loan and, by 1982, had created $4.6 million in revenue with an amazing 2,500 distributors.

Nemeth sold the company in 1997 to Avon who then sold it in 2002.  The company was sold again in 2008 to Draupnir, LLC and is currently headed by Chairman and CEO, Jeremy W. Hobbs, of American Tools Cos. Inc. fame.

As stated on their website, the discoverytoys mission is:
“Driven by a passion for education and learning through play, Discovery Toys tagline: Teach. Play. Inspire.™ captures the company’s directive and vision for its toys.”

HOW IT WORKS:

Released in 1982, one of the company’s still highest selling toys is MarbleWorks®.  Picture the old game MouseTrap® with out the little mice, cardboard cheese, and -most importantly- with out the rules.  MarbleWorks is a colorful set of tubes, half-pipes, marbles, stands, pivots, and more that allow the young user to create any sort of ‘raceway’ that comes to mind.

Other notable toys include the Qubits® set which is a vast set of colorful hexagons designed by an engineer, the Sounds Like Learning CD which has been “carefully mastered to support emerging language and listening skills”, and they even have toys for children with special needs such as an autism learning label chart to assist parents and educators in finding the right toys for their child.

discoverytoys is currently being sold in the United States of America and Canada by thousands of distributors in a party plan marketing style.  The company is headquartered in Livermore, California.

The company is currently running a promotion for new consultants to receive their starter kit free.  Check their web site for details and information for promotional restrictions or end date.

Average start up cost: $115 starter kit which includes 15 toys for party presentations and a personal web site for 3 months.

 

Comments (1)

  • toychic

    I am an Independent Educational Consultant for Discovery Toys. Please visit at http://www.myfuntoystore.com Join our team!

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