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Mary Kay Inc.

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00000

Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): skincare products and color cosmetics
  • Marketing Style: party plan and person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1963
  • Corporate Revenue: $2.6 million
  • Markets: more than 35
  • Distributors: 2 million
  • Employees: 5,000
  • Headquarters: Dallas, Texas
  • Stock Symbol: Privately owned
  • Website: http://www.marykay.com

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Mary Kay Inc. is a $2.6 billion company that specializes in cosmetics and skin care for women to be sold in a person to person or party plan marketing style.

Mary Kay was founded in 1963 by Mary Kay Ash with only $5,000 in savings and the help of her 20-year-old son after her 2nd husband’s untimely death. Mary Kay Inc. has been named one of the largest direct sellers of skincare products and color cosmetics in the world.

The Mary Kay company is more about empowering women to own their own companies and succeed rather than just sell products.  Distributors make up to a 50% commission on the sale of products.  The benefit is that Mary Kay products are best used together and can be purchased in large sets with payment plans.

HOW IT WORKS:

Mary Kay Inc. uses primarily the party plan marketing style to recruit not only new customers but new distributors as well.  The distributor asks the clients to write down the names of their friends that they think would enjoy a party.  They then offer a free product to whomever gives the most names and phone numbers.  Then, the consultant contacts all the names of women that she has gathered and tells them that a friend gave them a gift card.  The consultant attempts to get the potential client to set an appointment where they explain that the gift card is for $10 and tells them that all the names they wrote down will share the benefit of $10 off.

The company uses 2 million distributors and houses more than 5,000 employees. Mary Kay’s headquarters can be found in Dallas, Texas.

Average start up cost: $100.00 for starter kit, must purchase $200 wholesale every 12 months

 

Comments (2)

  • Collette C.

    Great company, great products! Every lady should be a Mary Kay lady.

  • worldwideleaders

    I have always heared psitiv about Mary Kay since I’ve been invlved in network marketing. Wish lot of success for the future !

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