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Natura Cosmeticos SA

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Cosmetics, personal-care products and fragrances
  • Marketing Style: Person-to-person, retail
  • Compensation Plan: -
  • Year Founded: 1969
  • Corporate Revenue: $1.9 billion
  • Markets: 8
  • Distributors: 700,000
  • Employees: 5,700
  • Headquarters: Sao Paulo, Brasil
  • Stock Symbol: NATU3.SA—SAO PAULO
  • Website: http://www.natura.net

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Natura Cosmeticos SA is a $1.9 billion company that specializes in cosmetics, personal care products, and fragrances to originally be sold in a retail marketing style; Natura added person to person marketing in 1974.

Natura Cosmeticos was founded in 1969 by 27-year-old Luiz da Cunha Seabra in Sao Paolo, Brasil. Seabra had a small store and had studied to be an economist but he really wanted to create beauty products.  He began by handing out his card and a flower until 1970 when he met Guilherme Leal and Pedro Pasos.  The three then formed a partnership and Natura started with one store and a small laboratory in Sao Paolo.

Natura products are made from natural ingredients primarily from trees and berries found in Brasil’s rain forest.  Extracts and oils of the Andiroba, Pitanga, Buriti, and Castahna trees are used in a large portion of Natura products, according to their website.

HOW IT WORKS:

Natura Cosmeticos products are mainly based on natural oils and fragrances.  While they do have a few non-consumable products like dishes, gift boxes, et cetera, Natura focuses on skin care and hair care including pre-shampoo’s, baby oils, talcum lotions, body scrubs, soaps, and specialized facial cleansers and treatments.  Natura’s web site (while unfinished) claims that the Andiroba oil promotes or is “anti-inflammatory, anti-bacterial, anti-viral and even repels insects, while its nutrients and omega rich oils benefit skin and promote healing “.

Natura Cosmeticos has 800,000 distributors and over 5,700 employees in Argentina, Chile, Peru, Mexico, France, Venezuela, and Colombia.  Nutra owns many manufacturing and distribution units in São Paulo and Minas Geris in Brasil.

Average start up cost: Indeterminate

Hi Toby,

Would you mind just calling me at 208-557-9497 when you’re ready?

 

Comments (1)

  • Odille B.

    J’adore Natura! Plus et plus tous le jour!

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