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Nature’s Sunshine

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Nutritional supplements, cookware, and personal-care, weight-management, aromatherapy, water-purification and cleaning products
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1972
  • Corporate Revenue: $381.3 MILLION
  • Markets: 30
  • Distributors: 600,000
  • Employees: 1,183
  • Headquarters: Provo, Utah
  • Stock Symbol: NATR
  • Website: http://www.naturessunshine.com

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Nature’s Sunshine markets herbal, vitamin and mineral supplements, personal-care products and even cookware to be sold in a person to person marketing style.

Nature’s Sunshine was founded in 1972 by Gene Hughes, a Utah school teacher, in Provo, Utah.  The business started when he began taking a spoonful of cayenne pepper for stomach problems and then graduated to putting the pepper in gelatin caplets, the company’s web site states.  Hughes then began creating other supplements and sold them to local drug stores.

With over 90 single herbs to choose from, Nature’s Sunshine offers a wide array of nutritional supplements as well as oils, weight management products, pain cream, sugar free gum, and even frying pans.

HOW IT WORKS:

Distributors purchase products at about 33% off the cost of retail.  They are given a wealth of knowledge on Nature’s Sunshine’s web site and provided with an amazing number of products from which to choose.

Nature’s Sunshine has over 600,000 distributors and employs over 1,100.  In 2009, the Securities and Exchange Commission fined Nature’s Sunshine $600,000 and two officers $25,000 apiece, saying representatives had bribed Brazilian customs officers to allow its unregistered products into the country.  Tuesday, November 9, 2010, Nature’s Sunshine reported that it had closed down its operations in Brasil, resulting in a $8.4 million loss, according to the Salt Lake Tribune.

Average start up cost: $40 of product purchased from Nature’s Sunshine (one year subscription)

 

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