- Value to You:
- The Brand:
- The Team:
- The Frontline:
- Product(s): Beauty products
- Marketing Style: Person-to-person
- Compensation Plan: Multi-level
- Year Founded: 1967
- Corporate Revenue: $1.9 billion
- Markets: 61
- Distributors: 3.3 million
- Employees: 7,500
- Headquarters: Stockholm, Sweden
- Stock Symbol: ODI-SDB.ST—STOCKHOLM
- Website: http://www.oriflame.nl
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Oriflame Kosmetiek B.V. is a $1.9 billion company that specializes in cosmetics to be sold in a person to person marketing style.
Oriflame was founded in 1967 by two brothers (Jonas af Jochnick and Robert af Jochnick) and a friend (Bengt Hellsten) in Stockholm, Sweden. Oriflame allegedly got it’s name from a Medieval French banner that was only unfurled on the battlefield. Ofiflame made quick progress by moving into the UK in 1970 andIreland in 1972.
Oriflame products range from skin care to accessories to nutritional shakes to their standard cosmetics. Oriflame provides a wealth of knowledge for their products on their web site and even has a web t.v. show based on their “Dare To Be” line for younger females. The episodes follow the lives of 4 women, in English, that have met in Stocholm and run about 2 minutes and 30 seconds each. Oriflame is one of, if not the, first companies to have incorporated a web show based on a product for a specific market. Not only do they make the episodes, they include the latest activity in their brochures as well as provide ways for women to buy the products they feature in the show.
HOW IT WORKS:
With an artistic director creating the products Oriflame offers in it’s catalogues, the company has the ability to stay on top of the latest trends in make up. They offer nail polish, styling products, accessories, nutritional supplements, skin care products, toothpaste, and cosmetics for your face, lips, and eyes. With 2 research and development teams in Dublin and Stockholm, Oriflame’s web site claims they can offer beauty products with the finest natural ingredients combined with the latest scientific research that are never tested on animals.
Oriflame has over 7,500 employees with 3.3 million consultants and is headquartered in Stockholm, Sweden. Oriflame has production units in Sweden, Poland, China, Russia, and India.
Average start up cost: £15 (roughly $25US) for starter kit
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