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Rastelli Direct

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Gourmet Foods; specializing in meat and seafood
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1976
  • Corporate Revenue: $800 Million USD
  • Markets: 80
  • Distributors: 2,000
  • Employees: 625+ (Rastelli Foods)
  • Headquarters: Swedesboro, NJ
  • Website: http://www.rastellidirect.com

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Rastelli Direct is a vertically integrated division of Rastelli Foods group which is a $800 million company that specializes in gourmet foods, with specialty in meat and seafood, to be sold in a person to person marketing style.

Rastelli Foods was founded by brothers Ray Rastelli in 1976.  Ray Rastelli started it all with a little meat shop succinctly called “The Meat Stop” in his home town.  Ray’s brother, Tony Rastelli, came to work with him in 1980 and their little store branched out including sales to local restaurants.  In 1995, they expanded their dream to include shipments across the United States through a partnership with US Foodservice.

“Rastelli Foods really made a name for themselves by supplying to the top steak houses in the country and then around the world.”  – Royce Reed, Regional Sales Manager

In 2002, Rastelli Foods became a primary food provider to US troops stationed overseas.  In just a short few years, Rastelli Foods became the largest distributor of food and beverage to US forces in Iraq and Afghanistan.  They include a network marketing sales style to their Rastelli Direct sales line in 2009.  The company also give their monthly auto-ship customers 20% off all product purchases plus additional discounts for becoming a member.

HOW IT WORKS:

Rastelli Direct sells DNA tested beef through “Premium Gold” select cattle ranchers and their web site claims it is better than Certified Angus.  They signed an agreement in 2008 to be the sole beef supplier of all 189 Fuddruckers restaurants.  That same year, they signed an agreement with the Seminole Indians of Florida to globally distribute beef raised by Native American cattle ranchers.

The Rastelli Direct sales kit’s appear to include a wealth of information for those interested in becoming independent representatives of the company.  For more information on the contents of the starter kit, follow the link below.  The company’s web site even has 360 degree tours of their facilities.  When they state that they set the standard in quality, cleanness, and safety, they show it in their images.  We can’t say how updated these images are but it shows a lot that they’re willing to show where your food and products are coming from.

Distributors earn 20% on all retail orders referred, 20% on first orders of Members and Partners enrolled, and bonus pools to earn money faster based on their growth (customer growth, product sales), according to the company web site.  To view the company’s Compensation Plan, go to their web site or click here.

Rastelli Foods is headquartered in Swedesboro, New Jersey and houses over 625 employees.   Rastelli Direct currently looking at expanding into different markets and have over 2,000 distributors in the United States.

Average start up cost: $49.95 – $199.00 starter kit (+$9.95 per month; includes web site)

 

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