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Scentsy

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Wickless candles, ceramic warmers, fragrance products
  • Marketing Style: Party Plan
  • Compensation Plan: Multi-level
  • Year Founded: 2004
  • Corporate Revenue: $103 million (trailing 12 months)
  • Markets: 3
  • Distributors: 30,000
  • Employees: 292
  • Headquarters: Meridian, ID
  • Website: http://www.scentsy.net

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Type of Company

Founded in 2004 by Orville and Heidi Thompson, Scentsy is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic warmers and other fragrance products. Based and distributed out of Meridian, Idaho Scentsy’s story is the story of how a simple idea—offer a safe, wickless alternative to scented candles through house parties, open houses and home shows—grew into one of the most rapidly growing companies the direct selling industry has ever seen. Scentsy’s business philosophy of “contribute more than you take” drove the idea about how to celebrate the company’s 5th Anniversary in July 2009. That fall, they gave 1000 employees $50 to spend locally at 40 family-owned businesses that were nominated by employees. With an additional $10,000 spent above the Scentsy donation, the impact was felt in a tough economic climate with tears of joy.

History

In July of 2003, two moms who loved candles but hated the danger of open flames decided to design a safe alternative to fragrant wicked candles. Both of them loved scented candles, but they had small children and the threat of fire or injury was an enormous safety concern. After months of research, they came up with was a safe, beautiful and creative alternative to a traditional wick and flame candle. Aromaticflameless candles, heated in decorative warmers where the wax is melted by the heat of a 25 watt bulb, were the fragrance solution they had been looking for. Scentsy, Inc., the authentic wickless & flamelss candle company, was born. The concept is simple, and powerful. The products are heartwarming and current. Above all, they are safe.

Investment/Opportunity Cost

Scentsy does have a multi-level compensation to this business opportunity, with the income coming from two sources. First is commissions off of retail sales, and then eventually, once they achieve a certain rank level, off of those customers who in turn decide to retail the products themselves. All that is required is a one time $99 Scentsy Starter Kit, which includes a 3 month personal webpage subscription for that distributor.

Retail Cost Comparison

Scentsy candles cost only $5.00 for 80 hours of use compared to a $16.00 flame candle for
the same amount of time.

Product List

  • Scentsy Bars
  • Scentsy Bricks
  • Car Candles
  • Travel Tins
  • Warmers
  • Plug-in Warmers

Scentsy’s business philosophy of “contribute more than you take” drove the idea about how to celebrate the company’s 5th Anniversary in July 2009. That fall, they gave 1000 employees $50 to spend locally at 40 family-owned businesses that were nominated by employees. With an additional $10,000 spent above the Scentsy donation, the impact was felt in a tough economic climate with tears of joy.

 

Comments (2)

  • Anonymous

    Founded by two brilliant stay at home mothers, Scentsy was purchased by Orville and Heidi Thompson.
    All of which are appreciated for their contributions, however; Kara and Colette had a dream and idea and a desire that has given so many a safer and healthier way to enjoy their preference of fragrance with out any of the common candle concerns.

  • Anonymous

    Great products!.. wish they could pick up Japanese squash smell. cs-x3 by airspencer. that is a really good smell and if Scentsy could get that I would love them forever!

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