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Morinda Bioactives

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Nutritional supplements, juices, and skincare and hair-care products
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1996
  • Corporate Revenue: $450 million
  • Markets: 30
  • Distributors: 500,000
  • Employees: 1,164
  • Headquarters: Provo, Utah
  • Website: http://www.morinda.com

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Morinda Bioactives (formally Tahitian Noni International) is a $750 million business that specializes in supplements, juices, and other products made with the Tahitian Noni fruit to be sold in a person to person marketing style.

Tahitian Noni Int. is a subsidiary of Morinda Holdings Group.  The company was co-founded in 1996 by John Wadsworth (President TNI, Vice President Morinda Holdings) and  Kerry Asay (President & CEO Morinda Holdings) in Provo, Utah.  The President’s council was staffed by 15 people including now-Rain Nutrition distributors Del Williams and Tom Thornton.  Morinda Incorporated, now Tahitian Noni International, began marketing noni from French Polynesia.

The noni tree is indigenous to south east Asia and the juice of the noni fruit was first sold in capsule form in Hawaii by Herbert Moniz, of Herb’s Herbs, in 1992.  David Marcus, of Hawaiian Herbal Blessings, was the first to market a fermented noni juice in Maui, Hawaii in 1995.  There are reportedly 300 companies world wide that market some form of noni juice.

HOW IT WORKS:

In April 2005 and December 2005 scientific publications, acute hepatitis was found to be caused by the ingesting of noni juice.  The potential for toxicity caused by the plant is still under investigation by the food safety authorities of Europe, France, Finland, Ireland, and German medical investigators.

Morinda Holdings had a suit filed against them on August 26, 1998 by the Attorneys General of Arizona, California, New Jersey, and Texas due to claims that Tahitian Noni could treat, cure, or prevent numerous diseases.  Morinda Holdings settled and agreed to no longer make such claims, not use testimonials that made such claims, and agreed to give a full refund of purchase price to any customer that requested such in writing.

In February 2003, Tahitian Noni Int. sued XanGo claiming that XanGo executives had stolen Tahitian Noni Int’s concept for a mangosteen based supplement while employed by Morinda Holdings; XanGo counter-sued and the pair settled out of court.

In February 2007, the Spanish Institute of Toxicology confirmed the death of a Spanish man that died after drinking Tahitian Noni Juice, shipped from Mexico, that had been tainted with cocaine.

Tahitian Noni Int’s web site claims that Tahitian Noni, now called Tahitian Noni Bioactive Beverages, contain bioactive compounds (vitamins, minerals, and electrolytes), iridoids (produced by plants primarily as a defense against herbivores or against infection by microorganisms), and adaptogens.  According to the company’s web site, “an adaptogen is a plant that enhances the overall ability of the body to adapt to stress. Noni provides support against a broad range of physical, chemical, or biological stressors. It has a normalizing effect on the body that targets imbalances without affecting properly functioning systems.  Noni does all this without producing toxic side effects”.

Morinda Bioactives has been named as a finalist in the prestigious 5th Annual Stevie Awards for Sales & Customer Service, an international competition recognizing excellence in disciplines that are crucial to business success. The TNI Sales and Service Department specifically was named as a finalist in the Contact Center of the Year (up to 100 seats) category according to a press release dated 01/14/11.

They also won a 2011 Mobius Award for package design Details: http://bit.ly/fh1sY3

Tahitian Noni Int. is home to over 1,100 employees, has 500,000 distributors, and has headquarters located in Provo, Utah.

Average start up cost: $35.00 for starter kit or $155 for starter kit and case on noni juice

 

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