You Are Here: Home » Reviews » Tastefully Simple Inc.
Tastefully Simple Inc.

Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 75

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 75

Warning: Missing argument 2 for wpdb::prepare(), called in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 76 and defined in /home/networ99/public_html/wp-includes/wp-db.php on line 1291

Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 83

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 83

Warning: Missing argument 2 for wpdb::prepare(), called in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 84 and defined in /home/networ99/public_html/wp-includes/wp-db.php on line 1291

Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 197

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 197

Warning: Missing argument 2 for wpdb::prepare(), called in /home/networ99/public_html/wp-content/themes/networkingstar/single.php on line 200 and defined in /home/networ99/public_html/wp-includes/wp-db.php on line 1291
00000

Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Specialty food items
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Year Founded: 1995
  • Corporate Revenue: $144 million
  • Markets: United States
  • Distributors: 28,000
  • Employees: 350
  • Headquarters: Alexandria, Minn
  • Website: http://www.tastefullysimple.com

Recent Surveys:

There are no surveys yet for this company.
Be the first to take a survey for Tastefully Simple Inc.
 

Tastefully Simple Inc. is a $144 million company that specializes in specialty food items designed to reduce cook and preparation time to be sold in a party plan marketing style.

Tastefully Simple Inc. was founded in 1995 by Jill Blashack Strahan and Joani Nielson in Alexandria, Minnesota, USA.   Strahan had owned a gift basket business and realized better sales results through offering a taste-testing of the gourmet food products she included in the baskets.  According to the company’s web site, Strahan decided to allow taste testing at a craft show and only sold $200 in gift baskets but $2,000 in gourmet foods.  She then decided to sell her gift basket business in 1994 and went into action with then-silent partner Joani Nielson, now acting COO.

Strahan and Nielson started the business out of a 1,200 square foot shed with no running water and a pool table as a packing station, states the company’s web site.  During the start of the company, Strahan reportedly suffered the loss of her husband and brother but the company made it through to having over 300 employees and tens of thousands of distributors.

HOW IT WORKS:

Strahan, the co-founder of Tastefully Simple, managed a small town restaurant after she graduated so it was a natural step to include gourmet items in her new gift basket business and then to sell the gift basket business altogether and focus on food.

The company sells primarily mixes but also syrups, sauces, spices, and even specialty items like etouffee.  Tastefully Simple has gift sets and recipe books as well, along with information regarding other ingredients necessary to make certain products before you buy.

Tastefully Simple products are considered gourmet food and while they don’t necessarily come at gourmet prices, expect to pay a little more than you would in your local grocery store specialty foods section.

Tastefully Simple houses over 350 employees, over 28,000 distributors to distribute, and has headquarters in Alexandria, Minn.  Distributors earn 30% commission on retail sales plus perks like discounts for car rentals, insurance, software, and more.

Average start up cost: $89.00 + tax starter kit ($99 in AK, HI, & PR)

 

Leave a Comment

You must be logged in to post a comment.

Scroll to top