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The Longaberger Company

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Handmade baskets
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Year Founded: 1973
  • Corporate Revenue: More than $100 million
  • Markets: United States
  • Distributors: 45,000
  • Employees: 1,500
  • Headquarters: Newark, Ohio
  • Website: http://www.Longaberger.com

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The Longaberger Company is a privately-held, family-owned company that specializes in  handmade maple wood baskets to be sold in a person to person and party plan marketing style.

The Longaberger Company was founded by Dave Longaberger in 1973.  Longaberer reportedly had a stuttering problem, according to the company web site, and so he took up door to door sales in order overcome his affliction.  In the early ’60s, Longaberger bought a diner, then he moved on to purchasing and re-opening a defunct grocery store, from there, he decided to open a hand made basket store based on the baskets his father made when he was a child.

The Longaberger Company ended up not only making baskets but pottery, fabric accessories, wrought iron pieces, basket liners, protectors, and more.

HOW IT WORKS:

The company is considered the #1 maker of handmade baskets in the United States and is selling nearly 10 million a year. They have Christmas cards, t-shirts, holiday/seasonal items, and just about anything else you would want to put in your Longaberger handmade basket; even gourmet foods!

Distributors earn 25% commission on every sale and the company offers a free website to assist with starting your business.  You can join free and receive a free website in order to assist with sales.  They have starter kits ranging from $49 for the basic to $459 for the very large.  The basic kit includes flyers, brochures, order forms, and more.  Click the link below to view kit contents.

Longaberger has over 45,000 distributors and is headquartered in Newark, Ohio.

Average start up cost: Free (kits range from $49 – $459)

 

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