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Tupperware Brands Corp.

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Score Breakdown

  • Value to You: 00000
  • The Brand: 00000
  • The Team: 00000
  • The Frontline: 00000
  • Resilience: 00000

Company Snapshot

  • Product(s): Storage and serving products; beauty and personal-care products
  • Marketing Style: Party Plan and person-to-person
  • Compensation Plan: Multi-level
  • Year Founded: 1946
  • Corporate Revenue: $2.2 billion
  • Markets: 100
  • Distributors: 2 million
  • Employees: 14,000
  • Headquarters: Orlando, Fla
  • Stock Symbol: TUP-NYSE
  • Website: http://www.tupperware.com

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Tupperware Brands Corp. is a $2.2 billion company that specializes in products to keep food airtight and help it last to be sold in a person to person and party plan marketing style.

The Tupperware company was founded by Earl Silas Tupper (1907–83) in 1946.  The direct sales party plan aspect was brought in Brownie Wise (1913–92).  Wise is credited for the explosion of direct sales by women; namely through her implementation of the “Jubilee” parties that honored and awarded top sellers and top recruiters.  Wise was reportedly fired by Tupper in 1958 and the reason is believed that Tupper objected to the expense of the awards parties.  That same year, Tupperware was sold to Rexall Co. and then sold, merged, demerged, and transferred around.

Tupperware is now sold in over 100 countries and is the most well known of any food storage brand world wide.  The spread of the company overseas is largely credited to a party hostess named Mila Pond.  Tupperware products come with a life time guarantee and were once sold in stores like Target in the United States.

HOW IT WORKS:

Tupperware Brands Corporation not only supplies storage but also serving products, beauty, and personal-care products.  Brands include Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde, and, Tupperware.  Tupperware products come with a lifetime limited warranty against against chipping, cracking, breaking or peeling under normal non-commercial use for the lifetime of the product.

Tupperware has over 14,000 employees and nearly 2.4 million distributors in over 100 countries.  The company’s headquarters are based in Orlando, Florida.

Average start up cost: $79.99 (business kit), $119.99 (executive kit)

 

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