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Mary Kay to Donate One Million Hours of Community Service

Mary Kay is making a beautiful difference by helping neighbors in need to celebrate International Women’s Day, commemorated on March 8, 2012. Thousands of “Mary Kay family members” in more than 35 countries will lend a hand to fellow citizens in their goal to donate one million hours of community service around the world in one month. Mary Kay employees, independent beauty consultants – as well as their fam ...

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MLM 101 – A Student’s Introduction To Network Marketing

As the new kid on the block, I don’t see a challenge, I see an opportunity! My only knowledge of the Network Marketing business industry can be summed up by two, scary –yet uneducated- words “Pyramid Scheme”.  As a granddaughter, niece and daughter of traditional business model success, I have seen my family prosper fantastically as entrepreneurs.  Business school refined my knowledge and created a deeper s ...

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MonaVie, Mannatech Inc, 4Life Sciences, & Princess House Inc Accounce Executive Changes

MonaVie MonaVie, a direct sales company in health and wellness, announced that Sachin Adhikari, an expert in the field of leadership development, has been named as CEO and Global President of MVP (MonaVie Values People). MVP is the company’s newly launched training, education and leadership program designed to guide the success of its global distributor network. Adhikari has worked with several multinationa ...

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AVON Considering HSN CEO Mindy Grossman to Replace Jung

The Wall Street Journal is reporting that Avon has approached Mindy Grossman, CEO of HSN, Inc., to replace Andrea Jung as Avon’s CEO. Grossman, 53, has served as CEO of HSN since August 2008, when the company was spun off from IAC Retailing. She has garnered much praise for the upscale image she has given to the home-shopping network, a $3 billion interactive multi-channel retailer with strong direct-to-con ...

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Spanx Inventor Squeezes On To Billionaires’ List

Underwear entrepreneur Sara Blakely makes debut on Forbes list and joins global club of super-rich still dominated by men In business it's all about the bottom line, and for the American entrepreneur Sara Blakely, banishing unsightly bulges and the curse of VPL (visible panty lines) has proved her ticket into the ranks of the world's super rich. Blakely has made her debut on Forbes magazine's list of world ...

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Direct Selling Boom in Peru

Direct selling started in Peru in the 1960s. When the country’s military government imposed severe restrictions on imports in order to promote and protect local production, one company—Yanbal (currently known as Unique, a manufacturer of cosmetic products)—adopted direct selling as its marketing model, providing women with an opportunity for economic and professional growth that did not then exist. In the f ...

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Herbalife Ltd. Accounces Record Fourth Quarter 2001, Raises 2012 Earnings Guidance

Herbalife Ltd. Announces Record Fourth Quarter 2011 and Full Year Results, Record Sales Leader Retention and Raises 2012 Earnings Guidance. Fourth quarter worldwide volume growth of 23 percent with double-digit increases in each of its six regions compared to the prior year period. Fourth quarter EPS of $0.86 increased 25 percent compared to the prior year period. Raising FY'12 EPS guidance to a range of $3 ...

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AVON Searches For New CEO

As Andrea Jung steps into the new role of Executive Chairwoman, searching for a new CEO becomes top priority for Avon. The announcement triggers the beginning of yet another era in the life of the 125-year-old direct selling giant, which exceeds $10 billion in annual revenue. Andrea Jung has been Avon’s longest-tenured CEO, as well as the longest-serving female CEO currently in the Fortune 500. In her years ...

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BABY-STEP BRANDING

Nutella Branding Approach Duracell Branding Approach Vanish Branding Approach Tabasco Branding Approach BABY-STEP BRANDING While browsing Jonas Eriksson’s inspiring website, I was drawn in by a few pictures he posted of some familiar product brands. Each image started with a blank bottle or packaging with a simple text label for the product’s name (far left image in each image set). Then as the image set ev ...

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