This is critical. You may ‘know the material.’ But there is a huge gap between intellectually knowing something and owning it. In order to own material or a method, you need to be committed enough to practice it into muscle memory. What do I mean by muscle memory? Not having to think about how to do something. You can just do it.
Remember when you learned to drive? Did y0u just read a book, or watch a video, or sit in on a class, and then get into your car and drive away? No, of course not. You got in the car and practiced with someone who knew how to drive. Where you nervous? Probably. But because you were committed to getting your license, you did it anyway.
Because of that practice, by the time you sat for your license you had already started to form muscle memory. You could start the car and get into the stream of traffic without talking yourself through the steps. Eventually, through hours and hours of driving, you now drive without having to give it conscious thought. You don’t think about where the turn signals are, or how to release the clutch. Your ‘muscle memory’ has taken over. You’re not simply a knowledgeable driver, you’re a competent driver.
Do you want your business to flourish with the same competence? It is up to you. Practicing the right actions builds your skills, building your skills and improving your game makes you more money. The key is, you have to be ‘at it’ to get ‘good at it’. Scary? Sure it is, but nobody ever learned anything new inside of their comfort zone. Nobody and neither will you.
Observe what you do and if you don’t like what you see, it’s time to get a new story. Here’s what that looks like:
Wherever you are today in your business – whatever level of success you’ve achieved, regardless of however long you’ve been at it, you can decide today to approach it differently and tell yourself and the world your new story.
For example: Up until now, in the 15 hours/week I build my business, I’ve been spending 12.5 hours in activities that don’t build my bottom line. NOW, I spend 12.5 hours prospecting, talking to new people for my business and 2.5 hours in the activities that used to take up most of my time.
For 2011, you owe it to yourself to get focused, get clear on what you want to accomplish, and get rid of all the things in your day that don’t move you closer to your goals. Prepare and practice what you’re going to say. Then go do it. That’s called commitment. It is a COMMITMENT to the ACTIONS that create a flourishing business. Isn’t it time your business flourished?
Commit yourself to your best year yet. You deserve it.
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