You are going to have to accept that some days your business is just going to scare the crap out of you. Just accepting that can be a relief. It doesn’t give you permission to stop producing. It just means it’s scary, you know it, you accept it, you go to work anyway…end of story. That’s called action in the face of fear — that is commitment.
Stop measuring yourself by other peoples’ standards or accomplishments. Just look at you and fix you. Everyone else is scared too – the ones you admire are just better and more experienced (they’ve practiced and practiced) at dealing with their fear and getting the job done in spite of it. We refer to that as courage. Courage is not the absence of fear. Courage means doing what is next, even when we are afraid. That’s commitment.
Time is our most precious resource. Yet we squander it away too easily. In order to get on the right track of what to do in 2011, begin, by looking at what you’re actually doing. It can be tedious, even painful, but you need to track exactly how you spend your business time – either in 15 or 30 minute increments.
For one week, write down everything you do. Don’t do different things so your accounting looks better – do what you normally do. That way you can take a hard look at it and see if what you’re doing is getting you where you want to go. You’ll learn how long it really takes to do certain activities. Observe when you feel mentally sharp, when you aren’t. You’ll see a pattern that has to do with time of day and/or type of activities. Observe how much time you spend focused on bringing in new business (where the money is) and how much of your time is spent on other things.
If you just read this part and don’t do it, regardless of how much of a good idea you think it is, it won’t do you any good. Commitment is about taking action. Commitment is about taking a stab at something even if we don’t think we know how. Smart is knowing that the second step looks much easier AFTER we’ve taken the first step.
Be willing to take a hard look in the mirror, be dead honest with yourself and make the changes you need to make. It doesn’t matter what you’ve done up until now. It matters what you do with what you learn about yourself, your habits and your patterns from now on. That is commitment to you and your business.
We tend to procrastinate because we don’t think what we do or produce will be good enough – if we just learn one more thing, get a little better, we’ll be there. But GETTING THERE is doing the job and getting better at it. It’s that corny old joke, “How do you get to Carnegie Hall? Practice, practice, practice. Your business requires that you practice yourself to success. That’s commitment.
To learn more read our next article on 7/11/2011
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