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Irvine Micropreneur Program Announces Summer Lineup Aimed at Turning Small Businesses Around

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Irvine Chamber of Commerce Free, Weekly Webinar Provides Valuable Insight on Creating a Virtual Company and Email Marketing

IRVINE, Calif., July 5, 2011 /PRNewswire/ — The Irvine Micropreneur Program presented by the Irvine Chamber of Commerce addresses the needs of small businesses. Hosted by Robert Coleman, President of Pacific Venture Club, the program is designed to teach entrepreneurs and small business owners how to raise capital, market their products, develop new business opportunities, manage finances and plan for greater prosperity. July’s Micropreneur Lineup will feature topics on creating virtual companies, creating unique cores for your business, turning your company around and using Constant Contact for marketing through email. The webinars are free for all to participate.

“Our July Micropreneur lineup focuses on helping small businesses have a fresh start,” says Christopher Lynch, VP of Business & Economic Development, Irvine Chamber of Commerce. Lynch also adds that, “We provide our participants with the tools necessary to reinvigorate their businesses with practical down-to-earth topics.”

Since the Irvine Micropreneur Program launched in September of 2010, the weekly webinar series aimed at small business owners and entrepreneurs has steadily gained popularity and has seen an increase in viewership since its introduction.

The Irvine Micropreneur Program July Line-Up:

July 7 – Creating a Virtual Company

Learn how to use current best management practices and technologies to form and maintain a stable, profitable virtual company. Hosted by Robert Coleman, with Guest Presenter Michael Chinn of the Pacific Venture Club.

July 14 – Creating a Unique Core Difference for Your Business (Better is Only Better if it’s Different)

In this webinar you will learn how to discover and communicate a core point of differentiation for your business that informs and drives every tactical aspect of marketing and the overall strategy of the organization. This program will be presented by Phil Lauterjung, CEO of the marketing firm ILG Results.

July 21 – Getting a Company Turned Back Around

Companies can be challenged by many factors, but there are often effective remedies that can lead to a renewal of the business. Find out what these strategies are from the experts.

July 28 – Email Marketing Featuring Constant Contact

Email marketing has become a sophisticated process that is used by many small businesses to keep their customers informed. Jared Smith of Talent Evolution will show you how to conduct effective email campaigns using the most popular tool, Constant Contact.

The free Micropreneur Webinars are scheduled for every Thursday, 12:00 p.m. to 1:00 p.m. and will feature a different topic every week. To learn more about the Irvine Micropreneur Program visit:, or contact Victor DiCarlo at (949) 660-9112 ext. 128 for more information.

About the Irvine Chamber of Commerce

The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County representing hundreds of local businesses. The Chamber’s mission is to promote an economic climate that strengthens the competitiveness of local businesses, while offering members a wide range of benefits, services, programs and information. The Irvine Chamber is one of only 250 Chambers in the U.S. who meet the requirements for accreditation by the U.S. Chamber. For more information, please call 949-660-9112, or visit

SOURCE Irvine Chamber of Commerce

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