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‘The Sustainable & Green Packaging Market Will be Worth $107.7bn in 2011’ Says Visiongain Report

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LONDON, July 5, 2011/PRNewswire/ —

http://www.visiongain.com/Report/638/The-Sustainable-Green-Packaging-Market-2011-2021

Sustainable & green packaging is gaining prominence in the global packaging market and is gradually becoming an essential area for the industry players. The sustainable & green packaging market is experiencing a rise in demand from consumers, and this is made possible due to advanced packaging technologies. Although the market was negatively impacted by reduced margins due to pressure from higher production costs involved, the sustainable & green packaging industry still stands firm and is likely to enhance its market share in the global packaging industry. Visiongain calculates that the sustainable & green packaging market will be worth $107.7bn in 2011.

Rising concerns over environmental hazards, eco-friendly packaging, carbon emissions, waste reduction targets specified by different countries and the trend towards ‘green packaging’, are the factors likely to boost the market for sustainable & green packaging solutions. The sustainable & green packaging market is likely to register consistent growth during 2011-2021, mainly influenced by rising environmental concerns, increasing health awareness, high disposable incomes, rapidly growing economies, dearth of natural resources and high-energy consumption. The North American and Western European economies are successfully established markets. However, the growing economies of Asia-Pacific (India and China), Eastern Europe (Germany and Russia) and Latin America (Brazil) offer tremendous potential to explore.

Visiongain expects the global sustainable & green packaging market to demonstrate above average growth in developing nations and steady growth in mature markets. The sustainable & green packaging market was relatively immune to the recent economic downturn, demand held up as consumers’ increasing concerns about personal, as well as environmental, health and wellness drove the need for sustainable packaging innovations. Moreover, technological advancements related to lightweight packaging will further boost the demand in the industry. Furthermore, key industry players and manufacturers are opting for better materials made from renewable sources for packaging purposes thus keeping them out of the landfills.

Guiding most of the packaging trends of 2009 and into 2010 are considerations of value and health. In the realm of health, consumers are looking not only for fresh, safe, and nutritious products, but also at items having “healthy,” sustainable packaging. Manufacturers also are under pressure to use environmentally-friendly materials, and adopt methods that require low-energy consumption and reduce the adverse environmental impact of packaging such as landfill. Although regulatory concerns, poor recycling infrastructure, and limited consumer demand are a few factors that are limiting the switch to sustainable & green packaging. With advanced packaging technologies in place, and cost-effective methods and technologies in place, the sustainable & green packaging market is expected to expand globally.

The Sustainable & Green Packaging Market 2011-2021 report details these trends in detail providing global market forecasts as well national and submarket forecasts providing the reader with a comprehensive analysis of the global market.

For more information about this report please click on http://www.visiongain.com/Report/638/The-Sustainable-Green-Packaging-Market-2011-2021

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