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“Useful” iPad Apps for Business and Balanced Scorecard

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MADRID, June 29, 2011/PRNewswire/ — What’s a business application? It’s one that helps our business.

And what’s a useful business application? It’s one that helps to “improve productivity” and makes easier our Business.


The difference is important, there are many business apps and we have to select those “useful business apps”.

The Appstore categories differentiate their nature but do not guarantee their effectiveness in “improving our productivity.” Let me tell you my experience as an entrepreneur and how iPad helps me:

The first time I used an iPad I asked myself if I already had a desktop computer, a laptop and a mobile phone with an Internet connection, why buy an iPad?

I firstly used to read emails and access Internet, later I used to read news and download interesting apps that help me in my work.

But something was missing, people talk about mobility, data available anywhere, anytime, and ease to use. I needed a tool that would allow me to manage my company’s strategy, see the most important objectives at a glance, indicators to tell me if I’m in the right way to compare my budget to reality and to analyze variations.

That’s when I was thinking on Balanced Scorecard [ ] methodology, a well known and prestigious methodology used by large companies. There was the solution I needed, but the problem was the software price, too high for my small business.

Putting together all these needs and concerns, a brilliant idea was born to create a business app for iPad to help companies design and manage the achievement of strategies easily and effectively: “BSC-i: Balanced Scorecard” [ ].

Later, due to the popular success of this app we created another two specialized app for Human Resources [ ] and Non-Profit Organizations [ ] , evolving each version with new features.

Also, few days ago we uploaded a free LITE [ ] version at Appstore.

The key of these apps are usability, simplicity and design, getting a unique experience for the user and placing at the palm of its hand the control of its business.

To better understand what this app can do for your Business please watch this video [ ]

About Business & Strategy

Business & Strategy has been a leading consulting firm for over 7 years. They provide to your business an added value through a methodology simple and direct. Their applications help to define and implement business strategy, improve organizational structure, optimize costs and control the fulfilment of objectives. Business & Strategy was founded in 2004 and is based in Madrid, Spain.

Eduardo Ferrin




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